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The marketing sometimes forgets the meanings of B2B: ongoing communication, engagement and discussion with business buyers is essential to establish trust between brands and their customers.

B2B marketing approach at Webhelp Enterprise focuses on sales first, to generate highly qualified leads for the inside sales that operate on behalf of your brand. We provide agile and scalable data-led multi-lingual Marketing and sales solutions. Our role goes beyond sales and into the area of consulting – we provide information and guidance to clients looking to transform their B2B marketing strategies.

Analytics

Webhelp’s differentiating value proposition lies in data and analytics. Webhelp Enterprise particularly focuses on the applications of analytics in lead generation and prospect sourcing, as well as increasing cross- and upselling. We also boost conversion and turnover rates by mapping customer journeys. With analytics, we can identify problems before they even begin to affect your customers and address the root causes of obstacles to progress and improvement. Also, we develop sales by optimizing ROI, by designing propensity score models.

Marketing Automation

Marketing automation ensures that all marketing contact on behalf of our clients is relevant, effective and targeted at the right people. Using a range of marketing automation and digital intelligence tools, we nurture leads by distributing relevant content via carefully planned email campaigns. We then track prospect activity and score them based on their level of interest. As a prospect’s score increases, they move further along the sales and marketing funnel until it is time for our experts to engage with them.

Marketing automation means our people can focus their energy and expertise on the potential customers who will respond well to it, instead of wasting time and resources on uninterested leads. This approach allows our clients to benefit both financially and in terms of reputation, as they quickly establish themselves as authoritative voices in their field.

LEAD GENERATION AND QUALIFICATION

Webhelp’s differentiating value proposition lies in data and analytics. Webhelp Enterprise particularly focuses on the applications of analytics in lead generation and prospect sourcing, as well as increasing cross- and upselling. We also boost conversion and turnover rates by mapping customer journeys. With analytics, we can identify problems before they even begin to affect your customers, and address the root causes of obstacles to progress and improvement.

Contact the Webhelp

Marketing Team

Contact us
Contact

Webhelp Logbox USA

1412 Broadway, Suite 2310
New York, NY 10018
USA
+44 (0)1324 575 000

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