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Blog
B2B – Alstom’s StationOne marketplace is becoming a benchmark in the rail industry

The B2B rail sector is growing thanks to StationOne marketplace. This Alstom subsidiary connects buyers and vendors around the world. It's a human and technical challenge that relies on the services of Webhelp Payment Services, as Axel Mouquet, CEO of Webhelp Payment Services, explains. "The marketplace for railway professionals": that's how StationOne marketplace - dedicated to buyers and...

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Blog
Digital assistants: more than just a home bot

Artificial intelligence and machine learning opened the doors to a new innovation that promises to make everyday life, whether at home or at work more convenient: digital assistants. Voice activated devices quickly became the new must-have piece of intelligent furnishing in many households. Digital...

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Why SEO is fundamental to every business

Few things are more important than SEO when it comes to driving traffic and sales to a website. Search engine optimization not only makes it easy for search engines such as Google to know what your website is about and rank you accordingly, but it forces you to think about the experience that the...

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Target audience definition – who, what, why?

Thanks to the modern digitalisation, the amount of data produced every day is simply incredible. A recent study revealed that, approximately 70.5 million new posts are produced each month equating to about 2.5 quintillion bytes of data a day! (Source: hostingtribunal.com)Many companies believe...

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Outsourcing your receivables management to boost your business

Companies outsource primarily to cut costs. But today, it is not only about cutting costs but also about reaping the benefits of strategic outsourcing such as accessing skilled expertise, reducing overhead, flexible staffing, and increasing efficiency, reducing turnaround time and eventually...

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Blog
B2B – Marketplace or Drop Shipping : It is urgent not to choose (2/2)

In this second column, François Duranton, CEO of ZeTrace, compares the Marketplace and Drop Shipping approaches. He recommends considering hybridization to face up to the new challenges of expansion of the product offering in B2B distribution. There are three models for massive expansion of the product offering, as we saw in the note on the limits of the Marketplace model for Global Account...

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Blog
B2B Marketplaces – Limits of the Marketplace model for Global Account customers (1/2)

In B2B distribution, the new challenge is to massively expand the product offering. The Marketplace model has rapidly prevailed in this context. It is now showing some limitations, as François Duranton, CEO of ZeTrace, explains in this first column. B2B marketplaces are gathering momentum! They...

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Blog
Sales channel development in B2B

With revenue generation being a top priority for salespeople, companies do their best to account for the working hours their sales teams invest on. Nonetheless, it is sometimes not possible to assign 100% of their working hours to selling simply because they often have other job responsibilities...

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