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Blog
Digital assistants: more than just a home bot

Artificial intelligence and machine learning opened the doors to a new innovation that promises to make everyday life, whether at home or at work more convenient: digital assistants. Voice activated devices quickly became the new must-have piece of intelligent furnishing in many households. Digital assistants can be used across many other devices, they can assist you even while being on the road...

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Why SEO is fundamental to every business

Few things are more important than SEO when it comes to driving traffic and sales to a website. Search engine optimization not only makes it easy for search engines such as Google to know what your website is about and rank you accordingly, but it forces you to think about the experience that the...

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Target audience definition – who, what, why?

Thanks to the modern digitalisation, the amount of data produced every day is simply incredible. A recent study revealed that, approximately 70.5 million new posts are produced each month equating to about 2.5 quintillion bytes of data a day! (Source: hostingtribunal.com)Many companies believe...

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Outsourcing your receivables management to boost your business

Companies outsource primarily to cut costs. But today, it is not only about cutting costs but also about reaping the benefits of strategic outsourcing such as accessing skilled expertise, reducing overhead, flexible staffing, and increasing efficiency, reducing turnaround time and eventually...

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B2B – Marketplace or Drop Shipping : It is urgent not to choose (2/2)

In this second column, François Duranton, CEO of ZeTrace, compares the Marketplace and Drop Shipping approaches. He recommends considering hybridization to face up to the new challenges of expansion of the product offering in B2B distribution. There are three models for massive expansion of the...

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B2B Marketplaces – Limits of the Marketplace model for Global Account customers (1/2)

In B2B distribution, the new challenge is to massively expand the product offering. The Marketplace model has rapidly prevailed in this context. It is now showing some limitations, as François Duranton, CEO of ZeTrace, explains in this first column. B2B marketplaces are gathering momentum! They are currently winning VSE/SME targets, especially for service-sector and non-strategic...

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Sales channel development in B2B

With revenue generation being a top priority for salespeople, companies do their best to account for the working hours their sales teams invest on. Nonetheless, it is sometimes not possible to assign 100% of their working hours to selling simply because they often have other job responsibilities...

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Safeguarding client loyalty and retention

  Everybody likes to be valued and appreciated and the success a company celebrates is also directly linked to its clients. In a B2B business model, clients are after all the reason we are in business. And when they feel valued, they not only become loyal but also use their experience to...

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