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International Credit Management

B2B Marketplaces – Limits of the Marketplace model for Global Account customers (1/2)

In B2B distribution, the new challenge is to massively expand the product offering. The Marketplace model has rapidly prevailed in this context. It is now showing some limitations, as François Duranton, CEO of ZeTrace, explains in this first column. B2B marketplaces are gathering momentum! They are currently winning VSE/SME targets, especially for service-sector and non-strategic […]

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