Close

Choose a country

United KingdomEnglish
South AfricaEnglish
IndiaEnglish
InternationalEnglish

Planning a customer-centric digital marketing strategy

Blog
14th September 2017

How do your customers learn about your products? Did you place ads or use a strategic marketing plan to inform customers or rely more on great service to keep the customers you already have? There are many strategies that work, but one thing is now clear, any modern marketing plan needs to include digital marketing.

Why has digital become so important in the relationship with customers? Take a look around. How are your customers communicating with their friends and family today? They are online anywhere 24/7 and using tools such as WhatsApp and Skype to send messages and social networks to publish thoughts and ideas. The way that people communicate and source information has been transformed by digital technologies in the past decade, so it should be no surprise that marketing and customer development strategies need to also adapt to this new reality.

Look at the advertising market for an example of how much the world has changed. Almost 20% of all spending by companies globally on advertising goes to just Facebook and Google. This duopoly is also set to expand rapidly because in the past four years they have captured two thirds of all growth in advertising spending. The deputy editor of The Economist magazine has predicted that all print advertising will be dead by 2025.

Times are changing fast and this can be disconcerting for brands that have had a long relationship with customers, but it’s possible to break down the change into various areas you can focus on separately:

All these changes extend into the strategic change in the way that customers interact with brands today. Your marketing, sales, and customer service processes need to be aligned to achieve the best possible customer satisfaction results.

If you are considering how to plan your own customer-centric digital marketing strategy, then please click here for ideas on how Webhelp can assist you.

Are you a customer centric organization? Are you seeing the benefits from your digital strategy? Leave a comment below and let me know, or get in touch on LinkedIn.


Leave a Reply

Your email address will not be published.Required fields are marked *


Helen Murray
Article by: Helen Murray

News & Insights

Recommended for you
Service Provider
Solution Designer
Technology Enabler
Blog
Tips to optimise your business’ cash flow

Lack of cash: all fashion brands are short of cash at some time or another. This was the reason for organising a workshop entitled: "Cash is king - How to optimise cash flow at each stage of your development". It was suggested by the Fédération Française du Prêt à Porter Féminin (French Federation of Women's Ready-to-Wear Clothing) and by Webhelp Payment Services, during the 2018 Traffic...

Whitepaper
B2B Marketplaces are blossoming

Following our publication last year of " The Spring of B2B Marketplaces ": it is time to look back and to answer these questions: has there been some movement in the market? Have B2B players evolved in their marketplace business models? Is launching a new market observatory worthwhile? The answers...

News
Webhelp group agrees to acquire Sellbytel in transformational transaction

Acquisition strengthens Webhelp’s position in the European CRM BPO Market   Webhelp Group, a leading global BPO and customer experience company, today announced that it has entered into an agreement to acquire 100% of Sellbytel Group. Sellbytel is a wholly-owned subsidiary of Omnicom...

News
Webhelp acquires Runway BPO

Webhelp reinforces its best-in-class nearshore portfolio Acquisition of Top Multilingual Customer Experience Firm Runway BPO Completed PARIS, May 16th, 2018 – Global leading BPO and customer experience company Webhelp has confirmed the acquisition of the majority of the share capital of top...

Case Studies
Post Office Limited®

...

×

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies:
Twitter
LinkedIn
Facebook