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Our dedicated insight teams use the most advanced strategies to replace intelligent guesswork with evidence-based certainty to improve your customer management.

Voice of the Customer

Voice of the Customer (VOC) is crucial to fully understanding the customer experience you are offering. VOC insight goes beyond analysing the communications between you and your customers – our specialised customer insight teams also analyse what customers are saying about you. It is both an informational and problem-solving tool.

At Webhelp, we can offer a closed-loop VOC strategy:

customer insight, voice of the customer, customer journey, customer engagement

 

Customer Journey Mapping

We use data and analytics to develop comprehensive insight and predict what when, how and why customers are going to buy. With that knowledge, you can get ahead of possible defection with Next Best Action planning. Every contact with a customer should cost less than it brings in – so it’s vital to take advantage of these.

Demand Optimisation

At Webhelp, demand optimisation is an intelligent way to maximise customer service excellence while lowering costs. It is crucial that demand optimisation is done well – customers should feel better served, not neglected.

We base all of our demand forecasting and optimisation strategies on an intelligent framework with four key goals:

  • Understand customer journeys and their relationship to contacts
  • Use data intelligently to identify the root causes for contacts and eliminate them before contact is necessary
  • Optimise self-service solutions
  • Achieve business control by using insight generated from analysis to accurately forecast demand

To learn more about Demand Optimisation and the other aspects of Webhelp’s Insight service, contact us today.

Contact the Webhelp

Insight Team

Contact us
Contact

Johannesburg

33 Princess of Wales Terrace
Parktown
Johannesburg 2193
South Africa
(+27) 872852345

News & Insights

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Blog
Whitepaper launch: Emotion, choice and being human in customer service

Author: Helen Murray,  Chief Customer Solutions Officer - Webhelp UK, India and South Africa Webhelp’s latest Disruptor Series Whitepaper, highlights just how important it is for brands to create emotional connections with customers. For the launch of our latest Whitepaper, ‘Emotion’, Helen Murray, Chief Customer Solutions Officer - Webhelp UK, India and South Africa, shares interesting...

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Whitepaper
Emotion: Establishing emotional connections with customers: What brands need to know

The Webhelp Disruptor Series Part 3: Emotion: Establishing emotional connections with customers: What brands need to know Commissioned by leading customer experience provider Webhelp, the study looks at what brands need to know about emotional connections with customers. Survey findings plus...

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News
New Webhelp commissioned research reveals that customers will pay more, be more loyal and recommend brands they have an Emotional Connection to.

Data shows emotional connection increases consumer action To thrive in today’s competitive landscape, it is essential that brands cultivate an emotional connection with their customers, according to a new YouGov online survey of 2,013 GB adults. Commissioned by leading customer experience...

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News
Webhelp is Growing in Larbert as Award-Winning Sky Mobile Team Adds 120 New Permanent Roles

Investment in Major Larbert Site Refurbishment also underway Helping to bring some festive cheer to the Falkirk region, Webhelp, one of the country’s leading customer experience providers, has announced an expansion of its award-winning Sky Mobile team by 90 service and 30 sales positions for a...

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Case Studies
[Fashion] Fifty Jeans – Launch your brand without cashflow problems!

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