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Intelligent Demand Optimisation

6th February 2014

Intelligent Demand Optimisation: Maximising the Customer Experience

This paper aims to discuss intelligent demand optimisation, a methodology based on innovative and holistic use of data to target root causes of demand and allow businesses to choose the conversations they wish to have, resulting in both cost savings and improved customer metrics.

This paper also offers some practical advice on how to implement such a methodology in your business to deliver results quickly and permanently.

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Number of pages: 16 Date published: 6th February 2014

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