Choose a country

United KingdomEnglish
South AfricaEnglish

Insure Against Loss

26th March 2015

Insure Against Loss. How General Insurers Can Win Customers – and Keep Them.

Recent research by the Chartered Institute of Loss Adjusters reveals that general insurers suffer the second highest rate of customer churn in the whole of the UK service industry. Twenty-five percent of UK consumers have changed their home or motor insurance provider in the past year and more than a third (36%) plan to do so in the year to come. Churn rates of this magnitude would be unsustainable in any industry. In insurance, coupled with tightening margins and falling premiums, they are potentially ruinous.

There is a light at the end of the tunnel though – customers who feel ‘engaged’ by their insurers are less likely to churn and will tolerate a price differential of up to 15% before defecting to a competitor. But what is an engaged customer, and what is it that they care more about than price?

In this white paper we will answer these questions and explore how delivering an exceptional customer experience can increase customer engagement levels and reduce customer churn.

Simply fill in your details below and you will get instant access to the free paper.

Number of pages: 23 Date published: 26th March 2015

Fill in the form to download the white paper.

Why do I need to fill in the form? We will always keep your personal information safe. We ask for your information in exchange for a valuable customer experience analysis resource in order to send information to you that we think may be of interest and to send you communications that we think may be of value to you. View our Privacy Policy here. Is this really free? Absolutely. We’re just sharing some valuable knowledge that we hope you’ll find useful.

News & Insights

Service Provider
Solution Designer
Technology Enabler

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies: