Following our publication last year of ” The Spring of B2B Marketplaces “: it is time to look back and to answer these questions: has there been some movement in the market?
Have B2B players evolved in their marketplace business models? Is launching a new market observatory worthwhile? The answers to all questions is “yes”.
Lots of things have happened over the past year. While there are still four broad B2B marketplace strategies, they have changed: two strategies have merged and a new one has emerged. These changes reflect a growing focus on this distribution model, while B2B e-commerce continues to grow.
But launching a marketplace does not come easily. This study has identified several main challenges that must be overcome to ensure that businesses stay on the right track for success. If we take a step back and look at the broader picture of B2B buyers’ activities, e-procurement systems take the lion’s share of transactions. Since marketplaces offer the additional benefits of large and flexible product portfolios, in the future these models will move closer together and deliver the best of both worlds.
In the previous study “The Spring of B2B Marketplaces” published last year, four different business models were identified: “Long-tail growth”, “Defensive/Offensive one-stop shop”, “Distribution channel extension” and “Business model transformation”. One year down the road, there is further momentum in the market and new business strategies have emerged.
For now we have identified:
This study is proudly co-created by Roland Berger, Mirakl and Webhelp Payment Services.
Please use the form below to download this study.
To have more information about our payment services dedicated to B2B marketplaces, please click here.
Let’s get in touch via LinkedIn: Axel Mouquet , co-author of the study, and Jerome Connac.
Lack of cash: all fashion brands are short of cash at some time or another. This was the reason for organising a workshop entitled: "Cash is king - How to optimise cash flow at each stage of your development". It was suggested by the Fédération Française du Prêt à Porter Féminin (French Federation of Women's Ready-to-Wear Clothing) and by Webhelp Payment Services, during the 2018 Traffic...
Acquisition strengthens Webhelp’s position in the European CRM BPO Market Webhelp Group, a leading global BPO and customer experience company, today announced that it has entered into an agreement to acquire 100% of Sellbytel Group. Sellbytel is a wholly-owned subsidiary of Omnicom...
Webhelp Payment Services has been awarded « ISV Partner of the Year » at the Marketplace&Platform Summit by Mirakl, which took place this June 7th in Paris. This award is shared with our German client, Conrad Electronics, and their amazing B2B Marketplace Project. We have produced this...
Following the presentation of The Spring of B2B Marketplaces at the Marketplace Summit by Mirakl, we are pleased to make this fascinating study available to you! This study covers the state of B2B marketplaces today, and is proudly co-created by Roland Berger, Mirakl and Webhelp Payment...
...
Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.
Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.