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SHOP DIRECT APPOINTS WEBHELP TO TRANSFORM ITS DIGITAL CUSTOMER SERVICE CAPABILITY

Shop Direct, the UK’s largest multi-brand digital retailer, has announced a new partnership with customer experience outsourcer, Webhelp, as part of the company’s drive to become a truly world class digital retailer.

The partnership, valued at £209million will see Webhelp deliver multi-channel customer experience on behalf Shop Direct. This will include customer service support through traditional voice contact alongside inbound support through webchat, email and social media channels.

With 75 customer relationship centres and 28,500 employees globally, Webhelp now forecasts 2015 revenues of €650 million. The company established a presence in South Africa in 2013 and now employs over 1,500 people in Cape Town and Johannesburg.

The move is a positive step forward in Shop Direct’s pursuit to transform its digital customer service offering and Webhelp has been appointed on the strength of its transformational capabilities.

Shop Direct is the UK’s second largest pure play retailer, with annual sales of more than £1.7 billion. The company’s digital department store brands include Very.co.uk, which currently receives over a million visits each day.

As part of the agreement around 1,000 people based in the UK and 500 people in South Africa have transferred to Webhelp.

Craig Gibson, CEO of Webhelp SA, comments: “Shop Direct’s customers want to shop when, where and how it suits them – online, via mobile and tablet and seamless omnichannel customer contact must underpin their experience.

“At Webhelp we aim to work with our clients to deliver exceptional customer journeys. That means not just offering highly responsive service but also highly personalised service across all channels

“We’re excited to be working with one of the largest digital retailers in the UK, in what is a significant partnership for our business, as we continue to challenge digital customer service standards.”

About Webhelp

Webhelp South Africa is part of the Webhelp Group; customer experience innovators across a range of digital, social and traditional voice channels to a diverse international client base.

Webhelp provides multi and omni-channel services to some of the world’s most progressive brands and businesses.

The Webhelp Group employs 28,500 people from 72 locations worldwide and has sites in Cape Town and Johannesburg and global headquarters in Paris, France.

About Shop Direct

Shop Direct is the UK’s second largest pure play retailer, with annual sales of more than £1.7 billion. Our digital department store brands include Very.co.uk, which is now a £800 million brand, and receive over a million visits each day.

We exist to make good things easily accessible to more people. With our department store range, market-leading ecommerce and technology capabilities and unique financial services offer, we’re well placed to deliver on that promise.

We sell over 1,000 famous brands, including big name labels and our own exclusive brands, and deliver 48 million products to our four million customers every year. Our click and collect service, Collect+, delivers to more than 5,500 stores across the country, increasing ease and convenience for customers.

For more information on Shop Direct, visit www.shopdirect.com or follow us on Twitter at @ShopDirect.


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