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Blog
Infographic: Customer journey in a nutshell!

The customer journey is usually described as the complete sum of experiences that customers travel through when interacting with a company and brand. In plain terms, a customer journey is just the road map a customer takes to an action point (usually a purchase). It can also identify the point at which people lose interest or what brings them back to the brand – which is sometimes more...

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Blog
Customer Experience (CX) made simple

Author: Ewan McKay, Marketing and Communications Manager, Webhelp CX, HX, customer journeys and touchpoints…. The contact centre industry is awash with abbreviations and buzzwords, but for the outsider, it can be a real struggle to understand just what it all means. Here Webhelp Marketing and...

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How our people are key to growth in SA

Author: Brandon Aitken, Chief Commercial Officer South Africa and India As we near the end of another year, I have been reflecting on our ambition to grow the Webhelp SA and India business in 2019 and the vital contribution that our people make, from customer advisors to company...

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The Game-Changer Mindset

New business ideas that are channeled towards creating innovative products pop up every day, however, very few of them manage to change the status quo in their respective fields. Executing an idea is just as important as the people who drive that change – they are a critical success factor of...

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Clients at the heart – they are kings!

Years of customer research show that if a company delivers a good or a service that is scantly “acceptable “sooner rather than later, a better provider will snatch them from your customer base. It is thus paramount for organizations to understand their clients’ delights, expectations as...

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Strive to be happy – it never goes out of style

For many decades now, happiness and work weren’t necessarily associated with each other. Work was a place where employees got in, got the job done and clocked out. Happiness was perceived as a thing for your free time. However, years of research prove that happy employees are central to a company’s success. The work output improves when happiness is the norm. Workplace attitudes affect...

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Creating champions through emotional connections – the advantage of being people-first

While the production equipment was considered to be the greatest asset of a company during the 20th century, the most valuable asset for companies in the 21st century is its people. Accounting for almost 85% of a company’s assets, employees’ expertise and competence plays a vital role in...

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Whitepaper launch: Generations – Cohort views on CX and the workplace

Webhelp’s latest Disruptor Series Whitepaper, which highlights the impact of generational influences on CX. For the launch, Gillian Campbell, Chief People Officer UK Region & Director Global Engagement, takes a look at employee issues and how they will affect the workforce moving...

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