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Dear Data…

Dear Data… How Analytics Driven Techniques are Reviving Sales Potential The outbound telemarketing industry is in the throes of change. With the emergence of regulation and the option for customers to ‘opt out of contact’, the sector needs to sharpen its approach and respect its main asset – the customer – in order to boost […]

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Intelligent Demand Optimisation

Intelligent Demand Optimisation: Maximising the Customer Experience This paper aims to discuss intelligent demand optimisation, a methodology based on innovative and holistic use of data to target root causes of demand and allow businesses to choose the conversations they wish to have, resulting in both cost savings and improved customer metrics. This paper also offers […]

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Big Data

Big Data: Creation of Profitable, Personal Customer Relationships The recent hype around big data might easily lead you to believe three things; firstly that big data is new, secondly that it’s the answer to any problem you might face and, lastly, that it is very complicated and difficult to apply. But what’s more important to […]

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