Choose a country

United KingdomEnglish
South AfricaEnglish

Omni-Channel in Retail

12th February 2014

Omni-Channel in Retail: Serving Customers in an Omni-Channel Future

Retail growth is back. According to the Office of National Statistics, UK sales are up 6.9%, the highest annual growth since May 2004.

So, it would appear that good times have returned and it’s time to focus on sales, sales and sales! Perhaps not. New research indicates that consumers are growing frustrated with retailers who seek to maximise revenues by selling to them over multiple channels, while allowing the service experience to wither for lack of investment. Today’s shoppers say they are experiencing a service deficit, when the sales promise is let down by the service experience.

Omni-channel customers outspend multi-channel shoppers by 20%. Can retailers afford to ignore the needs of today’s connected customers? In very many ways, the omni-channel future has arrived; the omni-channel customer certainly has.

This paper examines what a truly omni-channel experience delivers to customers, why it’s good for business and the steps needed to achieve it.

Simply fill in your details below and you will get instant access to the free paper.

Number of pages: 20 Date published: 12th February 2014

Fill in the form to download the white paper.

Why do I need to fill in the form? We will always keep your personal information safe. We ask for your information in exchange for a valuable customer experience analysis resource in order to send information to you that we think may be of interest and to send you communications that we think may be of value to you. View our Privacy Policy here. Is this really free? Absolutely. We’re just sharing some valuable knowledge that we hope you’ll find useful.

News & Insights

Recommended for you
Service Provider
Solution Designer
Technology Enabler

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies: