Close

Choose a country

United KingdomEnglish
South AfricaEnglish
IndiaEnglish
InternationalEnglish

B2B Marketplaces are blossoming

Whitepaper
2nd July 2018

Following our publication last year of ” The Spring of B2B Marketplaces “: it is time to look back and to answer these questions: has there been some movement in the market?
Have B2B players evolved in their marketplace business models? Is launching a new market observatory worthwhile? The answers to all questions is “yes”.
Lots of things have happened over the past year. While there are still four broad B2B marketplace strategies, they have changed: two strategies have merged and a new one has emerged. These changes reflect a growing focus on this distribution model, while B2B e-commerce continues to grow.

But launching a marketplace does not come easily. This study has identified several main challenges that must be overcome to ensure that businesses stay on the right track for success. If we take a step back and look at the broader picture of B2B buyers’ activities, e-procurement systems take the lion’s share of transactions. Since marketplaces offer the additional benefits of large and flexible product portfolios, in the future these models will move closer together and deliver the best of both worlds.

In the previous study “The Spring of B2B Marketplaces” published last year, four different business models were identified: “Long-tail growth”, “Defensive/Offensive one-stop shop”, “Distribution channel extension” and “Business model transformation”. One year down the road, there is further momentum in the market and new business strategies have emerged.
For now we have identified:

  • One-stop shop
  • Distribution channel extension
  • Procurement network
  • Business model transformation

This study is proudly co-created by Roland Berger, Mirakl and Webhelp Payment Services.

Please use the form below to download this study.

To have more information about our payment services dedicated to B2B marketplaces, please click here.

Let’s get in touch via LinkedIn: Axel Mouquet , co-author of the study, and Jerome Connac.

Number of pages: Date published: 2nd July 2018

Fill in the form to download the white paper.

Why do I need to fill in the form? We will always keep your personal information safe. We ask for your information in exchange for a valuable customer experience analysis resource in order to send information to you that we think may be of interest and to send you communications that we think may be of value to you. View our Privacy Policy here. Is this really free? Absolutely. We’re just sharing some valuable knowledge that we hope you’ll find useful.

News & Insights

Service Provider
Solution Designer
Technology Enabler
Blog
The importance of remaining human, in the switch to digital learning

The business challenge facing the Webhelp UK Operational Learning and Development (Ops L&D) team, at the onset of the COVID-19 pandemic was truly exceptional. Here, Declan Hogan Director of Operational L&D, UK region, reveals how they transformed their strategy while thinking human and what plans they are making for the future. In March 2020, upon observing the initial impact...

Read 212CAAF2-CC0E-4D90-9134-028C45BDF837 Created with sketchtool.
News
Jean-Baptiste Decaix appointed Chief Client Officer of the Webhelp Group, member of the Executive Committee.

Paris, June 22th 2020. With the appointment of Jean-Baptiste Decaix as Group Chief Client Officer, Webhelp reinforces its international senior management and reaffirms its ambition to become a top 3 worldwide leader. A graduate of CentraleSupélec and an executive MBA from ESSEC-Mannheim,...

Read 212CAAF2-CC0E-4D90-9134-028C45BDF837 Created with sketchtool.
News
Webhelp response to the Covid-19 Coronavirus

Webhelp Business Continuity in a responsible manner Our response to the Covid-19 crisis ensures the continuity of our business for our people, our clients and their customers. We face an unprecedented time of disruption and uncertainty. From individuals, to families, to companies, we have all...

Read 212CAAF2-CC0E-4D90-9134-028C45BDF837 Created with sketchtool.
Whitepaper
Emotion: Establishing emotional connections with customers: What brands need to know

The Webhelp Disruptor Series Part 3: Emotion: Establishing emotional connections with customers: What brands need to know Click here to download Commissioned by leading customer experience provider Webhelp, the study looks at what brands need to know about emotional connections with...

Read 212CAAF2-CC0E-4D90-9134-028C45BDF837 Created with sketchtool.
Case Studies
[Fashion] Fifty Jeans – Launch your brand without cashflow problems!

...

Read 212CAAF2-CC0E-4D90-9134-028C45BDF837 Created with sketchtool.
×

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies:
Twitter
LinkedIn
Facebook