Close

Choose a country

United KingdomEnglish
South AfricaEnglish
IndiaEnglish
InternationalEnglish

Solving for Segmentation on #CXO Twitter Chat

This week’s #CXO Twitter chat was all about customer segmentation and how traditional methods of lumping cutomers together to form target audiences is no longer the answer. Various industry experts joined in the discussion, debating topics like analytics and real-time market segmentation, customer experience personalisation and privacy issues as well as the role of social media in segmentation. We’ve created an infographic using the questions asked, our tweets and retweets (below). You can also view the entire chat and the input from all participants at IBM’s Big Data hub here


admin
Article by: admin

News & Insights

Recommended for you
Service Provider
Solution Designer
Technology Enabler
Blog
How smoother customer journeys make more rewarding travel experiences

Author: Nora Boros, Global Director, Webhelp Webhelp's Global Director Nora Boros looks forward to presenting at the 2019 Digital Travel Summit next week, where she will join more than 300 travel innovators from Europe's most progressive travel retailers. Here she takes a look at the complexities of the sector as a whole and how smooth customer journeys can drive positive emotional responses...

Case Studies
[Fashion] Fifty Jeans – Launch your brand without cashflow problems!

...

News
Ten Heart-Warming Calls Show Why Consumers Prefer Human Customer Service

Leading customer experience provider Webhelp asked 8,000 contact centre employees to share their most distinctive customer interactions   4 April 2019 The woman whose cats eat better than she does. The holiday shopper who provided life advice and inspiration. And the mum-to-be who was...

News
British consumers say impact of artificial intelligence will not be positive

44% do not think Artificial Intelligence will impact them positively in any way and 52% say it will make dealing with brands more impersonal  4 April 2019 Large majorities of British consumers prefer dealing with humans over automated services for everything from querying a bill (85%) and...

Whitepaper
AI AND AUTOMATION: IMPROVING THE CUSTOMER EXPERIENCE

How do we really want to interact with brands? What do we really think about AI and Automation? How important is it to strike the right balance between human talent and AI and Automation for CX? Read our new paper to find out more.   The Webhelp Disruptor Series. Be part of...

Load more
×

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies:
Twitter
LinkedIn
Facebook