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Blog
Whitepaper launch: Generations – Cohort views on CX and the workplace

Webhelp’s latest Disruptor Series Whitepaper, which highlights the impact of generational influences on CX. For the launch, Gillian Campbell, Chief People Officer UK Region & Director Global Engagement, takes a look at employee issues and how they will affect the workforce moving forward. Today’s workforce is at a turning point, as it takes on the challenge of the post Baby Boomer...

Blog
The rise of fake news, phoney profiles, data mining and the impact on trust in CX

In the age of online fakery, can brands still inspire trust and communicate with integrity? Webhelp’s Innovation Director, Dave Pattman, looks at the impact of diminishing online confidence on the future of CX. With our screens full of references to fake news, bogus social media profiles and...

Blog
Customer Experience as a Competitive Differentiator

Can quality CX provide a significant commercial edge for business? Here Webhelp Chief Customer Solutions Officer, Helen Murray, provides insight into innovative customer experience and its role as a competitive differentiator in the digital world. In today’s internet-dependent society, almost...

Blog
The future of Social Media Moderation

Chloé De Mont-Serrat, General Manager of Netino, Webhelp’s digital and Social Media entity, looks at the future of content moderation, and the challenges that will come when combining the human touch with intelligent technologies. There is no argument that the rise in social media has...

Blog
Are Focus Groups essential to developing CX?

In the age of digital screening, AI data collation and the transformation of the market research industry, is there a place for the traditional focus group? Webhelp’s Marketing and Communications Manager, Ewan McKay, looks at the value of this research staple to enhance and inform modern Customer...

Blog
How Gen Z will affect the Generation Game

As the Millennials move steadily into their 20s and 30s, their successor Generation Z is emerging as a global consumer force to be reckoned with. In preparation for our forthcoming Generations series Polly Ashdown, Marketing and Communications Director, examines what makes Gen Z so distinctive and how brands can capitalise on the opportunities they provide. Born into the age of the Internet,...

Blog
How Model Office combats ‘fear of failure’ and boosts innovation

Interview: Dave Rumble As a part of their strategic Partnership with Shop Direct, Webhelp UK launched a highly innovative approach to improving customer experience through a Customer Closeness Centre (CCC) powered by Gobeyond Partners. The CCC 'Model Office' provides a platform for the...

Blog
People not programs, will drive the new AI revolution

Author: David Pattman, Innovation Director, Webhelp Artificial intelligence, combined with Automation, has an incredible ability to simplify and perform tasks like ordering, searching and reporting. But deployed in the wrong way, it has the potential to damage the customer experience. In this...

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