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The difference between B2B marketing and B2C is significant – with B2B, ongoing communication, engagement and discussion with business buyers is essential. B2B marketing at Webhelp Enterprise focuses on lead generation, relationship building and establishing trust between our clients and their customers. Our role goes beyond sales and into the area of consulting – we provide information and guidance to clients looking to transform their B2B marketing strategies.

Lead Generation and Qualification

Lead generation allows us to source and assess the most promising prospects and make effective use of them. Traditional telemarketing strategies involve taking a large number of unchecked, often unqualified leads and working through them, resulting in high expenditure and a low success rate. Effective lead generation means sourcing interested leads and investing in data cleansing and segmentation to remove inaccurate information and make campaigns more streamlined and effective. The result is a highly targeted collection of leads that are more likely to respond to contact and nurturing, instead of a large pool of useless and ultimately expensive data.

Marketing Automation

Marketing automation ensures that all marketing contact on behalf of our clients is relevant, effective and targeted at the right people. Using a range of marketing automation and digital intelligence tools, we nurture leads by distributing relevant content via carefully planned email campaigns. We then track prospect activity and score them based on their level of interest. As a prospect’s score increases, they move further along the sales and marketing funnel until it is time for our experts to engage with them.

Marketing automation means our people can focus their energy and expertise on the potential customers who will respond well to it, instead of wasting time and resources on uninterested leads. This approach allows our clients to benefit both financially and in terms of reputation, as they quickly establish themselves as authoritative voices in their field.

Analytics

Webhelp’s differentiating value proposition lies in data and analytics. Webhelp Enterprise particularly focuses on the applications of analytics in lead generation and prospect sourcing, as well as increasing cross- and upselling. We also boost conversion and turnover rates by mapping customer journeys. With analytics, we can identify problems before they even begin to affect your customers, and address the root causes of obstacles to progress and improvement.

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Blog
How emotion can take customer satisfaction to the next level

Author: Helen Murray, Webhelp Chief Customer Solutions Officer As we prepare to release our new Whitepaper on the importance of humanising business and creating positive emotional connections, Helen Murray, Webhelp Chief Customer Solutions Officer, looks at the current research and why keeping your customers ‘Very Satisfied’ is still not good enough! In this digitised consumer world,...

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News
Three silver awards for Webhelp at a night with the stars in London

The European Contact Centre and Customer Service Awards were held last night at Evolution London in Battersea Park. The event was a glittering affair with over 130 tables filled to the brim with the brightest and best in the industry. The stars were out in force too, with distinguished...

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News
Dave Pattman to host CCA webinar on how AI is changing the CX game

Dave Pattman, Managing Director of CX Services at Gobeyond Partners, part of the Webhelp Group, is to present an exclusive webinar for CCA, the independent professional body for customer service experience. Digital products like driverless cars, chatbots, smart speakers, drones and...

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Whitepaper
The Hub #11 Generation Z – September 2019

Our 11th edition of The HUB is here! In this edition, we give you insights about the new generation – Gen Z who are not only game changers but also a force to reckon with. And is data collection a friend or foe? Under this question lays the bedrock of our relationship with data collection which...

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[Fashion] Fifty Jeans – Launch your brand without cashflow problems!

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