Close

Choose a country

United KingdomEnglish
South AfricaEnglish
IndiaEnglish
InternationalEnglish

Data and Analytics

As a business partner, Webhelp helps you to collect, aggregate and analyse customer data. With a team of experienced data champions and the use of advanced analytics methodology, aided by cutting-edge technologies, we manage change and enhance data-driven decisions.

Our mission is to enable our clients and partners to go beyond traditional contact centre metrics and transform their customer experience through the intelligent use of data. At Webhelp we use analytics to power performance, inform transformation and ultimately deliver financial gain.

Customer Data and Intelligence

data and analytics, customer data, insight

The Webhelp Data and Analytics Approach

Understand and Optimise Every Customer Interaction

We examine the key performance indicators (KPIs) around customer service in your organisation – your customer satisfaction score (CSAT) and net promoter score (NPS). From there, we isolate the problematic elements and start mapping areas that require improvement.

A key part of our customer contact understanding and optimisation process is finding ways to improve the rate of demand. While every customer interaction has value, many customers would benefit from their service providers pre-empting their needs and smoothing out the communications process with fast resolution and self-service options.

We analyse the entire spectrum of customer contact to find the sticking points – the areas where your contacts are either failing to find resolution or getting caught in a feedback loop of trying and failing to find resolution. By reducing demand, we optimise every contact.

Optimise the Customer Journey

Using proprietary customer journey mapping tools, we identify the problem journeys – the areas where contacts are going wrong and generating dissatisfaction. Once we have found the issues, we work with you to develop the most effective changes for your people, processes and systems. Often, a small adjustment in policy or procedure is all it takes to transform the customer journey from a cross-channel odyssey into a short and pleasant trip. When this is achieved, satisfaction and advocacy go up, and your contact expenditure goes down.

Optimise Customer Value

We maximise the value of every customer on every contact by using the unstructured data that is often overlooked – everything from social media dialogue to webchat transcripts can play a role in analysis and customer segmentation.

First, we build predictive models to identify those likely to respond to cross- or upselling, or who are likely to complain or leave. Then we use our acquired insight to build targeted interventions into the CRM. Advisors are offered prompts during every customer interaction – even service calls or quick webchats. These tailored suggestions maximise the value of every customer contact, without turning every interaction into a sales call.

News & Insights

Webhelp Payment Services
Solution Designer
Service Provider
Technology Enabler
Blog
Customer engagement insight for 2020 and beyond

In recent months digital communication has become much more prevalent and is now essential to many global sectors, so Andrew Hall, Director of Strategic Engagements, Webhelp UK region, takes a look at how this is having an impact on the evolving customer engagement landscape. The onset of COVID-19 has made it imperative for many of us to live and breathe on digital platforms. As this...

Read 212CAAF2-CC0E-4D90-9134-028C45BDF837 Created with sketchtool.
News
Webhelp Dunoon employee joins frontline battle against COVID-19

Rachel Gillespie, a customer service advisor at Webhelp Dunoon, has graduated from her nursing training thirteen weeks early in order to join the fight against COVID-19 at Glasgow Royal Infirmary.   Rachel is a highly valued employee at Webhelp, where she supports vulnerable...

Read 212CAAF2-CC0E-4D90-9134-028C45BDF837 Created with sketchtool.
News
Webhelp employees smash fundraising goal despite lockdown

Altruistic employees from Webhelp’s Glasgow Hope Street and Dunoon sites have raised a staggering £1,300 for UK charities Comic Relief and Children in Need. Despite the national lockdown and the move to homeworking, the teams found a number of ways to bring people together and raise...

Read 212CAAF2-CC0E-4D90-9134-028C45BDF837 Created with sketchtool.
Whitepaper
#4 OneShot – Culture

Table of Content: A Word : Location A Figure: 32% stock market valuation for companies with a strong customer culture Three Opinions: Culture, what impact does it have on your performance? A piece of information: At Renault, design has become THE cultural priority. A Demo : Cultural...

Read 212CAAF2-CC0E-4D90-9134-028C45BDF837 Created with sketchtool.
Case Studies
[Fashion] Fifty Jeans – Launch your brand without cashflow problems!

...

Read 212CAAF2-CC0E-4D90-9134-028C45BDF837 Created with sketchtool.
×

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies:
Twitter
LinkedIn
Facebook