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The Travel Industry is one sector that many people believed would be disrupted the most following the digital revolution of the 1990’s. The rise of sites like lastminute.com and expedia heralded a new way for people to arrange travel. The ever increasing use of digital communications by travel companies and travellers is also having a major impact on the sector.
But how often are travellers using these digital methods? What channels are customers using most frequently? And has the internet, as many predicated, replaced the traditional travel advisor?
These are some of the questions that we asked recently in a survey of 500 UK travel customers. Download our survey report to see our key findings on the technology in the travel sector.
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