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Personalisation. It’s a much talked about subject and one of the latest key concepts in retail marketing. So much so that the tendency is to think everyone knows what it means.
But how many consumers have actually heard of personalisation and how comfortable are they with banks knowing a lot of personal information about them? What are the factors which influence how much information consumers are willing to share? These are some of the questions that we asked recently in a survey of 500 UK banking customers.
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