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Personalisation in Retail Banking

Whitepaper
1st June 2017

Is it time for personalisation in retail banking? How personalisation will impact the UK retail banking customer experience? [DOWNLOAD AT BOTTOM OF PAGE]

Personalisation. It’s a much talked about subject and one of the latest key concepts in retail marketing. So much so that the tendency is to think everyone knows what it means.

But how many consumers have actually heard of personalisation and how comfortable are they with banks knowing a lot of personal information about them? What are the factors which influence how much information consumers are willing to share? These are some of the questions that we asked recently in a survey of 500 UK banking customers.

 

Number of pages: 9 Date published: 1st June 2017

Fill in the form to download the white paper.

Why do I need to fill in the form? We will always keep your personal information safe. We ask for your information in exchange for a valuable customer experience analysis resource in order to send information to you that we think may be of interest and to send you communications that we think may be of value to you. View our Privacy Policy here. Is this really free? Absolutely. We’re just sharing some valuable knowledge that we hope you’ll find useful.

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