Close

Choose a country

United KingdomEnglish
South AfricaEnglish
IndiaEnglish
InternationalEnglish

B2B Marketplaces are blossoming

Whitepaper
2nd July 2018

Following our publication last year of ” The Spring of B2B Marketplaces “: it is time to look back and to answer these questions: has there been some movement in the market?
Have B2B players evolved in their marketplace business models? Is launching a new market observatory worthwhile? The answers to all questions is “yes”.
Lots of things have happened over the past year. While there are still four broad B2B marketplace strategies, they have changed: two strategies have merged and a new one has emerged. These changes reflect a growing focus on this distribution model, while B2B e-commerce continues to grow.

But launching a marketplace does not come easily. This study has identified several main challenges that must be overcome to ensure that businesses stay on the right track for success. If we take a step back and look at the broader picture of B2B buyers’ activities, e-procurement systems take the lion’s share of transactions. Since marketplaces offer the additional benefits of large and flexible product portfolios, in the future these models will move closer together and deliver the best of both worlds.

In the previous study “The Spring of B2B Marketplaces” published last year, four different business models were identified: “Long-tail growth”, “Defensive/Offensive one-stop shop”, “Distribution channel extension” and “Business model transformation”. One year down the road, there is further momentum in the market and new business strategies have emerged.
For now we have identified:

This study is proudly co-created by Roland Berger, Mirakl and Webhelp Payment Services.

Please use the form below to download this study.

To have more information about our payment services dedicated to B2B marketplaces, please click here.

Let’s get in touch via LinkedIn: Axel Mouquet , co-author of the study, and Jerome Connac.

Number of pages: Date published: 2nd July 2018

Fill in the form to download the white paper.

Why do I need to fill in the form? We will always keep your personal information safe. We ask for your information in exchange for a valuable customer experience analysis resource in order to send information to you that we think may be of interest and to send you communications that we think may be of value to you. View our Privacy Policy here. Is this really free? Absolutely. We’re just sharing some valuable knowledge that we hope you’ll find useful.

News & Insights

Recommended for you
Solution Designer
Service Provider
Technology Enabler
Blog
Inside Sales – This new generation of B2B salespeople that is changing everything! at last!

The B2B sale has adopted a new model, of American origin. More efficient, it is based on Inside Sellers. Their profile and working methods are presented by Etienne Turion, Webhelp Enterprise CEO. What are the new challenges in the sale of B2B products and services? First of all, a first observation: "cold" contact is largely over in B2B. Call campaigns are no longer launched on...

Whitepaper
AI and Automation: Improving the Customer Experience

This paper has been borne of conversations with experts within Webhelp and beyond and is also the result of a YouGov study of over 2,000 adults in the UK. In this paper we hope to dispel some myths around automation and Artificial Intelligence (AI) and also to outline the most effective ways that...

News
Webhelp Employees Saddle Up For Charity In Virtual Cycle To India

Teams at Webhelp, one of the country’s leading business process outsourcers (BPO), have raised £2,119.96 for ultra-athlete and cystic fibrosis warrior Josh Llewellyn Jones through a virtual cycle from Larbert to Guragon in India. On January 31st 2019 staff from across all the Webhelp UK,...

News
Webhelp and SKY make it a hat trick of awards

London, UK, 30/11/2018 Global customer experience expert, Webhelp, and leading telecommunications provider, Sky, were celebrating again after taking home the award for Best Outsourced Contact Centre at the European Contact Centre and Customer Service Awards, which took place in London on 27th...

Case Studies
Webhelp People Analytics

...

×

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies:
Twitter
LinkedIn
Facebook