Close

Choose a country

United KingdomEnglish
South AfricaEnglish
IndiaEnglish
InternationalEnglish

UK Shoppers Have Embraced the Online Revolution

95% of Brits have bought something online in the last six months according to research conducted by leading global customer experience and business process outsourcing expert, Webhelp.

An online survey of 500 UK adults, revealed that overall only 5% of people said they hadn’t bought anything online in the last six months and that figure drops to 3% of 55-64s and just 1% of 18-24s. Everyone earning more than £10k per annum said they had bought something online in the past six months.

Clothing was the popular online purchase, with 87% of the youngest age group (18-24), 86% of women and 81% of 25-34s and 45-54s claiming to have purchased clothing online in the last six months.

The next most popular categories for online purchases were groceries and books, with groceries being the second most popular choice in all groups surveyed, except for those earning less than £10k pa, and those aged 45-54 and over 65, who preferred books.

Amazon was the online site most likely to have been responsible for people’s most recent purchase, followed by Tesco and then Sainsbury’s. Overall 39% of people said they had bought most recently from Amazon, 15% from Tesco and 8% from Sainsbury’s.

The top 10 sites are as follows:

  1. Amazon – 39%
  2. Tesco – 15%
  3. Sainsbury’s – 8%
  4. M&S – 5%
  5. eBay – 5%
  6. Asda – 5%
  7. Very – 3%
  8. John Lewis – 3%
  9. Next – 1%
  10. New Look – 1%

David Turner, CEO of Webhelp UK, India and SA, said: “It is perhaps surprising that people said their favourite thing to buy online is clothing and yet the online retailer most likely to have been responsible for their latest online purchase is not a traditional clothing retailer. This indicates there is an opportunity for clothing retailers to up their online game and challenge the dominance Amazon has in the online retail market.

“Webhelp’s results clearly indicate that online shopping is now very much a part of our every-day lives. Retailers need to ensure their online customer experience is seamless and delivers what customers are looking for if they are to challenge in this very competitive market.”

Explore our research in our handy new infographic which outlines our findings in a bit more detail. To view the full survey report, click here.


Webhelp
Article by: Webhelp

News & Insights

Recommended for you
Solution Designer
Service Provider
Technology Enabler
Blog
Why Employee Recognition Means So Much

At Webhelp we are passionate about our people and their contribution to the company. Recognising our teams and ensuring they know just how valued they are is a core value of Webhelp. There are many companies that talk about employee recognition because it sounds great on their website, but I believe that in this organisation we really do walk the walk when it comes to all of our values! I...

News
Webhelp and SKY make it a hat trick of awards

London, UK, 30/11/2018 Global customer experience expert, Webhelp, and leading telecommunications provider, Sky, were celebrating again after taking home the award for Best Outsourced Contact Centre at the European Contact Centre and Customer Service Awards, which took place in London on 27th...

News
WEBHELP AND VODAFONE UK WIN ‘EXCELLENCE IN BUSINESS OUTSOURCING COLLABORATION’ AWARD AT 2018 CCA AWARDS

London, UK, 29/11/2018 Global customer experience expert, Webhelp, and leading telecommunication company, Vodafone UK, scooped up the award for Excellence in Business Outsourcing Collaboration at the CCA Excellence Awards, held at the Hilton in Glasgow, Nov 15th. Having successfully worked...

Whitepaper
B2B Marketplaces are blossoming

Following our publication last year of " The Spring of B2B Marketplaces ": it is time to look back and to answer these questions: has there been some movement in the market? Have B2B players evolved in their marketplace business models? Is launching a new market observatory worthwhile? The answers...

Case Studies
Webhelp People Analytics

...

×

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies:
Twitter
LinkedIn
Facebook