Choose a country

United KingdomEnglish
South AfricaEnglish

Webhelp: A key player in GSA’s Global Destination of the Year

9th November 2018

Brandon Aitken, Chief Commercial Officer, Webhelp South Africa

In October South Africa was named the Global Destination of the Year by the Global Sourcing Association. While this is great recognition, it’s unlikely to be a surprise to the people that work in our industry – nor to the clients that have been seduced by everything the country has to offer.

An increasingly popular offshore destination for Business Process Outsourcing (BPO) – according to the international research firm Everest Group, the global services market in South Africa has grown at an unprecedented annual rate of 22% percent over the past four years – there are many reasons that make South Africa such an attractive destination.

Firstly, there’s great support from the South African government. Recognising that outsourced operations are integral to the development of the country, there’s significant investment in the sector. Contact centres are now firmly established in South Africa’s business landscape, and the government is strongly aligned with our industry’s drive to contribute to skills growth and development.

Secondly, operating from South Africa is a shrewd financial decision; it costs between 50 and 60 percent less than it would to run the same centres in the UK, Australia, and the United States. The United Kingdom leads the way in investing in South African BPO Services; however, businesses in Australia and the US are increasingly attracted to South Africa’s skilled English-speaking advisors and competitive cost base.

Last but not least, South Africa’s BPO workforce is exceptional. Neutral accented English-speaking customer experience professionals are available across the country. Not only are they inquisitive and quick to learn, they have exceptional levels of empathy and a strong cultural affinity to the UK and Australia, and increasingly to the USA.

To conclude, it’s no surprise that South Africa is most definitely hitting the mark. As a country and a destination, we have a strong, credible and competitive offering. We have a talented labour pool and high levels of government support.  This is why South Africa is the leading global destination for customer experience and business process outsourcing. And it’s why Webhelp is reinforcing its investment in this world-class destination.

Want to find out what Webhelp South Africa can do for your business? Get in touch – I’d love to talk. Email:

Leave a Reply

Your email address will not be published.Required fields are marked *

Article by: Webhelp

News & Insights

Recommended for you
Solution Designer
Service Provider
Technology Enabler
Inside Sales – This new generation of B2B salespeople that is changing everything! at last!

The B2B sale has adopted a new model, of American origin. More efficient, it is based on Inside Sellers. Their profile and working methods are presented by Etienne Turion, Webhelp Enterprise CEO. What are the new challenges in the sale of B2B products and services? First of all, a first observation: "cold" contact is largely over in B2B. Call campaigns are no longer launched on...

AI and Automation: Improving the Customer Experience

This paper has been borne of conversations with experts within Webhelp and beyond and is also the result of a YouGov study of over 2,000 adults in the UK. In this paper we hope to dispel some myths around automation and Artificial Intelligence (AI) and also to outline the most effective ways that...

Webhelp Employees Saddle Up For Charity In Virtual Cycle To India

Teams at Webhelp, one of the country’s leading business process outsourcers (BPO), have raised £2,119.96 for ultra-athlete and cystic fibrosis warrior Josh Llewellyn Jones through a virtual cycle from Larbert to Guragon in India. On January 31st 2019 staff from across all the Webhelp UK,...

Webhelp and SKY make it a hat trick of awards

London, UK, 30/11/2018 Global customer experience expert, Webhelp, and leading telecommunications provider, Sky, were celebrating again after taking home the award for Best Outsourced Contact Centre at the European Contact Centre and Customer Service Awards, which took place in London on 27th...

Case Studies
Webhelp People Analytics



Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies: