Close

Choose a country

United KingdomEnglish
South AfricaEnglish
IndiaEnglish
InternationalEnglish

How retailers are turning to drones to increase delivery speed

Blog
26th September 2017

Last year Amazon made the first ever drone delivery of a package ordered by a customer in the UK. 13 minutes after the customer in Cambridge clicked on the purchase button a drone landed in their garden with the delivery. Will drones reduce delivery time from hours to minutes?

Although the Amazon drone trial was successful, there are a number of restrictions that are preventing UK drone deliveries becoming more mainstream at present. The weather needs to be fairly good to allow the drones to fly and the customer needs to have a location where the drone can land.

Things are looking more promising in Dubai. Trials have been taking place for some time now, based on a system created by Skycart, a San Franciso-based drone company. They are just waiting for government approval, but once granted the market value of drone delivery in the region is expected to hit $1.5bn by 2022.

Companies such as DHL, Amazon, UPS, Alibaba, and Emirates Post have all been involved in the trial demonstrating that the drones will be used for anything from postal deliveries to packages to retailers sending deliveries immediately after a purchase. Dubai clearly has an advantage over the British weather. If the wind and rain makes it difficult for drone deliveries to operate the UK is unlikely to ever use this technology in a transformative way, but this might well be the case in Dubai – especially with such a diverse array of organisations already testing the systems.

I believe that drones will be more important for retailers in the future, once some of the present limitations can be addressed. Customer expectations on delivery time are reducing dramatically. As Amazon has demonstrated, it’s no longer impressive to show that you can offer same-day delivery – how about same-hour delivery?

Urban networks of delivery centres using cycle couriers, or even autonomous electric vehicles, will be able to help improve delivery times, but to truly transform the time it takes to get a product to a customer air transport will be essential. Governments need to be on board with customer expectations and planning how they will control and license drone deliveries as soon as possible.

Retailers are already testing drones and proving that they can work. Will 2018 be the year when we see a dramatic increase in retail deliveries from the sky? Leave a comment below and let me know what you think, or get in touch on LinkedIn.


Leave a Reply

Your email address will not be published.Required fields are marked *


Helen Murray
Article by: Helen Murray

News & Insights

Recommended for you
Solution Designer
Service Provider
Technology Enabler
Blog
2019: Thought’s on what’s in store

What’s Ahead for CX in 2019? David Turner recently outlined his thoughts on 2018, in particular the recent highlights for Webhelp and some of his ideas on the road ahead for customer experience in 2019. I also want to look ahead to 2019, but taking a slightly different angle to the usual ‘top trends to look out for’ as featured in many business journals. At present, most of the...

News
Webhelp and SKY make it a hat trick of awards

London, UK, 30/11/2018 Global customer experience expert, Webhelp, and leading telecommunications provider, Sky, were celebrating again after taking home the award for Best Outsourced Contact Centre at the European Contact Centre and Customer Service Awards, which took place in London on 27th...

News
WEBHELP AND VODAFONE UK WIN ‘EXCELLENCE IN BUSINESS OUTSOURCING COLLABORATION’ AWARD AT 2018 CCA AWARDS

London, UK, 29/11/2018 Global customer experience expert, Webhelp, and leading telecommunication company, Vodafone UK, scooped up the award for Excellence in Business Outsourcing Collaboration at the CCA Excellence Awards, held at the Hilton in Glasgow, Nov 15th. Having successfully worked...

Whitepaper
B2B Marketplaces are blossoming

Following our publication last year of " The Spring of B2B Marketplaces ": it is time to look back and to answer these questions: has there been some movement in the market? Have B2B players evolved in their marketplace business models? Is launching a new market observatory worthwhile? The answers...

Case Studies
Webhelp People Analytics

...

×

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies:
Twitter
LinkedIn
Facebook