Close

Choose a country

United KingdomEnglish
South AfricaEnglish
IndiaEnglish
InternationalEnglish

How retailers are turning to drones to increase delivery speed

Blog
26th September 2017

Last year Amazon made the first ever drone delivery of a package ordered by a customer in the UK. 13 minutes after the customer in Cambridge clicked on the purchase button a drone landed in their garden with the delivery. Will drones reduce delivery time from hours to minutes?

Although the Amazon drone trial was successful, there are a number of restrictions that are preventing UK drone deliveries becoming more mainstream at present. The weather needs to be fairly good to allow the drones to fly and the customer needs to have a location where the drone can land.

Things are looking more promising in Dubai. Trials have been taking place for some time now, based on a system created by Skycart, a San Franciso-based drone company. They are just waiting for government approval, but once granted the market value of drone delivery in the region is expected to hit $1.5bn by 2022.

Companies such as DHL, Amazon, UPS, Alibaba, and Emirates Post have all been involved in the trial demonstrating that the drones will be used for anything from postal deliveries to packages to retailers sending deliveries immediately after a purchase. Dubai clearly has an advantage over the British weather. If the wind and rain makes it difficult for drone deliveries to operate the UK is unlikely to ever use this technology in a transformative way, but this might well be the case in Dubai – especially with such a diverse array of organisations already testing the systems.

I believe that drones will be more important for retailers in the future, once some of the present limitations can be addressed. Customer expectations on delivery time are reducing dramatically. As Amazon has demonstrated, it’s no longer impressive to show that you can offer same-day delivery – how about same-hour delivery?

Urban networks of delivery centres using cycle couriers, or even autonomous electric vehicles, will be able to help improve delivery times, but to truly transform the time it takes to get a product to a customer air transport will be essential. Governments need to be on board with customer expectations and planning how they will control and license drone deliveries as soon as possible.

Retailers are already testing drones and proving that they can work. Will 2018 be the year when we see a dramatic increase in retail deliveries from the sky? Leave a comment below and let me know what you think, or get in touch on LinkedIn.


Leave a Reply

Your email address will not be published.Required fields are marked *


Helen Murray
Article by: Helen Murray

News & Insights

Recommended for you
Solution Designer
Service Provider
Technology Enabler
Blog
Rewarding exemplary employment initiatives

Author: Anton Manley, Chief Client Officer, Webhelp The UK Employee Experience Awards, now in their 5th consecutive year, have been designed to recognise and reward exemplary employment initiatives and quality employee experience (EX). Here Chief Client Officer for Webhelp UK, Anton Manley, reflects on his time as Chair of the judging panel… Regular readers of our blogs will realise that...

News
Pedalling hard for CF Warriors

Webhelp's Director of IT services, Stephen Dickson, joined record breaking Cystic Fibrosis warrior, Josh Llewellyn-Jones, this week, as he attempted his latest endurance feat by cycling from Edinburgh to Cardiff in just five days. Stephen cycled with Josh and his team for the final three days of...

News
Ten Heart-Warming Calls Show Why Consumers Prefer Human Customer Service

Leading customer experience provider Webhelp asked 8,000 contact centre employees to share their most distinctive customer interactions   4 April 2019 The woman whose cats eat better than she does. The holiday shopper who provided life advice and inspiration. And the mum-to-be who was...

Whitepaper
AI AND AUTOMATION: IMPROVING THE CUSTOMER EXPERIENCE

How do we really want to interact with brands? What do we really think about AI and Automation? How important is it to strike the right balance between human talent and AI and Automation for CX? Read our new paper to find out more.   The Webhelp Disruptor Series. Be part of...

Case Studies
Webhelp People Analytics

...

Load more
×

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies:
Twitter
LinkedIn
Facebook