Close

Choose a country

United KingdomEnglish
South AfricaEnglish
IndiaEnglish
InternationalEnglish

Retailers are ready for AI marketing, but technical skills remain a barrier

Blog
2nd November 2017

The way that retailers interact with their customers is changing faster than ever before. Customers are demanding an increasingly personal service that effectively means that marketing teams are trying to develop messaging from the brand to a single customer. It helps that there is now so much customer data around, but can Artificial Intelligence play a role in helping retailers get the right message in front of their customers?

Experts believe so and it’s possible to already see some specific areas where AI can change the way that brands position themselves.

All these changes are coming fast. The final point will mean that your company needs to allow automated agents running with AI to make enquiries and purchase decisions. Are you ready for those interactions? All of these ideas require an ability to understand some quite complex concepts and analytic systems – it’s highly likely that anyone working on a marketing system using this technology requires the ability to code software.

But I work in marketing. I’m not a computer programmer might be your initial response, but look around. Every professional job where tools like AI can act as virtual assistants will soon have humans controlling systems that allow them to be more productive. One person controlling an AI system could perform the work of many.

So it’s not just marketing. Accountants and HR professionals will also be seen that coding and data analysis are requirements for jobs in their field soon. This is going to be a problem for marketing professionals with long experience in the industry, but increasingly we will find that marketing graduates are trained in coding and AI skills.

I think there is a danger that customer expectations may change so fast that marketing professionals with the right skills will be in short supply, but that’s also an opportunity for marketing professionals. If you have marketing skills then why not explore how you can improve your technical skills? In 2018, and beyond, you will never be short of employment opportunities! Let me know your thoughts by leaving a comment here, or get in touch on LinkedIn.


Leave a Reply

Your email address will not be published.Required fields are marked *


Helen Murray
Article by: Helen Murray

News & Insights

Recommended for you
Solution Designer
Service Provider
Technology Enabler
Blog
Rewarding exemplary employment initiatives

Author: Anton Manley, Chief Client Officer, Webhelp The UK Employee Experience Awards, now in their 5th consecutive year, have been designed to recognise and reward exemplary employment initiatives and quality employee experience (EX). Here Chief Client Officer for Webhelp UK, Anton Manley, reflects on his time as Chair of the judging panel… Regular readers of our blogs will realise that...

News
Pedalling hard for CF Warriors

Webhelp's Director of IT services, Stephen Dickson, joined record breaking Cystic Fibrosis warrior, Josh Llewellyn-Jones, this week, as he attempted his latest endurance feat by cycling from Edinburgh to Cardiff in just five days. Stephen cycled with Josh and his team for the final three days of...

News
Ten Heart-Warming Calls Show Why Consumers Prefer Human Customer Service

Leading customer experience provider Webhelp asked 8,000 contact centre employees to share their most distinctive customer interactions   4 April 2019 The woman whose cats eat better than she does. The holiday shopper who provided life advice and inspiration. And the mum-to-be who was...

Whitepaper
AI AND AUTOMATION: IMPROVING THE CUSTOMER EXPERIENCE

How do we really want to interact with brands? What do we really think about AI and Automation? How important is it to strike the right balance between human talent and AI and Automation for CX? Read our new paper to find out more.   The Webhelp Disruptor Series. Be part of...

Case Studies
Webhelp People Analytics

...

Load more
×

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies:
Twitter
LinkedIn
Facebook