Close

Choose a country

United KingdomEnglish
South AfricaEnglish
IndiaEnglish
InternationalEnglish

Put customer experience at the heart of your business

Blog
29th December 2017

Marketing company Aptaris published a very interesting list of holiday trends in retail, with a focus on customer experience (CX) being at the heart of everything that retailers should be planning for this time of year. It’s not that CX is not important at other times of year, but when sales volumes increase and customers are stressed there is an even greater need to focus on the experience.

According to the Aptaris research there are three specific areas where retailers should focus their effort if they want busy customers to notice an improved experience:

These three general guidelines are extremely important for retailers to remember. It may feel like damage control rather than a grand strategy, but when the holiday rush is on, these basics such as getting the signs right, make an enormous difference to the overall customer experience. With so much competition in retail, it makes good business sense to create loyalty by carefully managing the customer experience during the holiday period. Let me know your thoughts by leaving a comment here, or get in touch on LinkedIn.


Leave a Reply

Your email address will not be published.Required fields are marked *


David Turner
Article by: David Turner

News & Insights

Recommended for you
Solution Designer
Service Provider
Technology Enabler
Blog
The rise of fake news, phoney profiles, data mining and the impact on trust in CX

In the age of online fakery, can brands still inspire trust and communicate with integrity? Webhelp’s Innovation Director, Dave Pattman, looks at the impact of diminishing online confidence on the future of CX. With our screens full of references to fake news, bogus social media profiles and high profile data mining scandals hitting Facebook and Google, it’s hard not to assume that trust...

News
Oor Wullie’s Big Bucket Trail | Charity Week

Webhelp is delighted to sponsor Oor Wullie’s Big Bucket Trail 2019, Scotland’s first-ever national public art trail, raising vital funds for children in hospital across Scotland. Each week of the event takes on a different theme, as it is Charity Week, it’s a perfect time to look back at...

News
Groupe Bruxelles Lambert enters into exclusive negotiations for the acquisition of the Webhelp group

GBL announces today it has entered into exclusive negotiations to acquire a majority stake in the Webhelp group, together with its co-founding shareholders, Olivier Duha and Frédéric Jousset, who would retain their role as founding executive directors, and its management team. Founded in 2000,...

Whitepaper
The Hybrid Model

As an international healthcare services organization, Direct Medica develops and implements innovative solutions to reshape the relationships between healthcare professionals, patients, industry players, hospitals and payers. For the past two years, the company has been developing a very...

Case Studies
[Fashion] Fifty Jeans – Launch your brand without cashflow problems!

...

Load more
×

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies:
Twitter
LinkedIn
Facebook