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90% of data in the world today was created in the past four years. Companies have now a great opportunity to listen to the conversations happening on social media to improve their understanding of the voice of the customer and make a difference on their market.
Listening is the first step for companies to take on social media and even though Social Media is already a big part of most brands’ strategy, marketers often struggle to find the time to lead from scratch an efficient and wholesome social listening approach. It can be perceived as time-consuming, especially at the beginning and because of the massive amount of data, can be quite confusing as well, and end up being a frustrating process.
Here are 6 reasons why you should rely on an expert for support during this first step of social listening.
We’ve also created a handy infographic on this subject. Click here to view it.
What are your thoughts on outsourcing social media listening? Get in touch with Marianne to discuss.
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