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What are the key trends that will shape retail in 2018?

Blog
2nd November 2017

Brian Solis is an analyst and futurist who often have interesting views that challenge conventional wisdom. I saw an article he published a few months ago focused on the retail industry where he listed eleven trends reshaping retail globally and what caught my attention was how few of the trends I had seen commented on by other analysts.

Take a look at three of the eleven trends he mentions.

Just consider how different this advice is when compared to what the retailers were focused on just five years ago. In fact, building on what Brian says, I think there are questions that retailers need to ask today about their entire business model. We are no longer just talking about how to improve the customer experience – changing customer expectations may in fact be redefining how your company lives or dies. To start with I would suggest thinking about these three topics:

The future of retail is not just being defined by drones and mobile payment options. It may be that you need to entirely rethink your business model because what has worked for decades no longer works when customers have unlimited information and choice in their pocket. Take a look at the complete list of trends Brian Solis wrote about and let me know what you think might be important in 2018 by leaving a comment here or get in touch on LinkedIn.


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Helen Murray
Article by: Helen Murray

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