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Much has been speculated about Gen Z, the new kids on the generational block. They are loosely categorised as people born between 1995 and 2010 — and are also known as post-millennials or Gen Net… What is true is that they are undoubtedly the first true digital natives. From their earliest experiences, they were exposed to the internet, social networks, mobile devices and wifi speeds far beyond the imagination of the Commodore 64 users of the 80s.
They are a growing and unique customer force, which must be taken seriously – as they will make up 20% of the global workforce by 2020!
In our new Whitepaper on generations, we sort the fact from the fiction, with revealing expert opinions and the results of a Webhelp commissioned YouGov study on the impact of the post Baby Boomer generational shift.
It’s clear that young people have become a potent force for change and that age-related preferences could play a more critical role in defining behaviour than financial or situational factors.
The infographic below shares some of the report findings in bite-size format and our Disruptor Series takes an even deeper dive into the challenges faced by the customer experience industry.
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