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The customer journey is usually described as the complete sum of experiences that customers travel through when interacting with a company and brand.
In plain terms, a customer journey is just the road map a customer takes to an action point (usually a purchase). It can also identify the point at which people lose interest or what brings them back to the brand – which is sometimes more important in business.
Our services document the full brand pathway of a customer, the direction of travel, their stops along the way and the way it makes them feel.
To find out more see our infographic below or contact Ewan McKay – firstname.lastname@example.org.
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