Close

Choose a country

United KingdomEnglish
South AfricaEnglish
IndiaEnglish
InternationalEnglish

What does great customer service sound like?

Blog
26th May 2017

customer-relationship

My colleague David recently blogged about delivering the experience your customers expect and suggests that it’s time to put CX on the board agenda as a #1 priority – the 93% statistic highlights that it’s now essential to deliver a great experience.

Micah Solomon recently also wrote an interesting article in Forbes magazine about how sounds can be much more important to a customer experience than one might immediately imagine. He cites the example of a hotel where he can hear the surf on a beach and the bar plays relaxing music – all carefully considered to ensure that the acoustics of the hotel make it a relaxing place to be.

This article makes an important point around how the customer experience can be designed.

Sound is just one aspect, but it gives several good examples of how thinking about sound use can be important:

Some of these examples may sound trivial, although sleeping all night next to an elevator isn’t trivial if you want to work the next day. However, what Micah is saying is that when considering your customer experience it is not only the big things that count.

Yes, you might offer customer support 24/7 across a range of channels, but have you really worn the shoes of your customer and experienced how your service sounds, looks, and feels? Can brands afford to ignore the needs of today’s connected customers? This paper examines what a truly omni-channel experience delivers to customers, why it’s good for business and the steps needed to achieve it.

These ideas around senses and the customer experience are important because how the customer feels is what they will remember. Make them feel great and they will return time and time again. What do you think about this idea around senses? Leave a comment below and let me know, or get in touch on LinkedIn.

 


Leave a Reply

Your email address will not be published.Required fields are marked *


Helen Murray
Article by: Helen Murray

News & Insights

Recommended for you
Solution Designer
Service Provider
Technology Enabler
News
The Power of Donation | Webhelp and Together for Short Lives

Since we announced our partnership with Together for Short Lives our teams have been busy organising several fun events to raise money for the charity. We are delighted to report that the involvement and enthusiasm of employees has been exceptional. Together for Short Lives is the UK’s leading charity for the 49,000 children living with life-limiting conditions, and their families. There are...

News
WEBHELP BRING A BUZZ TO KILMARNOCK SITE

    Webhelp created a buzz in Ayrshire with the installation of two beehives at its Kilmarnock customer experience centre. In recent years, there has been a real reduction in bee numbers in the UK, so last year Webhelp announced a new partnership with Plan Bee Ltd, with the...

Blog
The rise of fake news, phoney profiles, data mining and the impact on trust in CX

In the age of online fakery, can brands still inspire trust and communicate with integrity? Webhelp’s Innovation Director, Dave Pattman, looks at the impact of diminishing online confidence on the future of CX. With our screens full of references to fake news, bogus social media profiles and...

Whitepaper
The Hybrid Model

As an international healthcare services organization, Direct Medica develops and implements innovative solutions to reshape the relationships between healthcare professionals, patients, industry players, hospitals and payers. For the past two years, the company has been developing a very...

Case Studies
[Fashion] Fifty Jeans – Launch your brand without cashflow problems!

...

Load more
×

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies:
Twitter
LinkedIn
Facebook