Close

Choose a country

United KingdomEnglish
South AfricaEnglish
IndiaEnglish
InternationalEnglish

DFS Achieves Sales Success With Omnichannel Strategy

Blog
13th April 2016

Furniture retailer DFS recently announced impressive sales growth of 17.7% for the past year. This success was achieved thanks to a three-pronged business strategy:

1. Create ranges with broader appeal

2. Expand physical presence – open more stores

3. Develop the omnichannel

The first two strategies are quite standard for any retailer, particularly in furniture, which is not frequently purchased. It’s important to appeal to a broad range of customers or else your brand becomes defined in a certain way. It’s also important to have any many retail outlets as your business can afford to support.

But I was really interested to see that the key business development strategy of DFS includes the use of omnichannel retailand with a boost in sales of almost 18% there is a clear argument that their strategy is working.

DFS overhauled the customer journey with a focus on omnichannel. Some highlights of the changes were:

1. Adding online order tracking to their website so customers always know where their products are.

2. Creating a new online product viewer on the website to offer a much better visual experience when shopping online.

3. Rolling out in-store technology that allows customers to see products in many more situations and colour ranges.

Their focus has not just been about making the online shopping experience better – although their website now accounts for about 40% of all furniture-related web traffic in the UK – but also improving the in-store experience. Giving employees and customers the ability to visualise the furniture they can see in entirely different surroundings adds to the in-store experience and clearly is helping to drive sales.

It’s great to hear success stories from companies like DFS, showing that an intelligent use of the omnichannel can translate into genuine business growth. http://internetretailing.net/2016/03/dfs-focuses-omnichannel-reports-ecommerce


Leave a Reply

Your email address will not be published.Required fields are marked *


David Turner
Article by: David Turner

News & Insights

Recommended for you
Solution Designer
Service Provider
Technology Enabler
News
Webhelp creates a buzz at Sheffield customer experience centre

Leading business process outsourcer (BPO), Webhelp, has announced a new partnership with Plan Bee Ltd, with the installation of its first ever bee colony at its customer experience centre in Sheffield. The importance of honey bees to food production has come into sharper focus recently, with greater recognition of the vital role that bees play in either pollinating the many vegetables and...

News
Webhelp to sponsor Josh Llewellyn-Jones’ Fitness Feats

    Webhelp UK, one of the country’s leading customer experience and business process outsourcers (BPO), has proudly announced its sponsorship of ultra-athlete and cystic fibrosis warrior Josh Llewellyn-Jones. It will support him through a series of remarkable fitness...

Blog
Tips to optimise your business’ cash flow

Lack of cash: all fashion brands are short of cash at some time or another. This was the reason for organising a workshop entitled: "Cash is king - How to optimise cash flow at each stage of your development". It was suggested by the Fédération Française du Prêt à Porter Féminin (French...

Whitepaper
B2B Marketplaces are blossoming

Following our publication last year of " The Spring of B2B Marketplaces ": it is time to look back and to answer these questions: has there been some movement in the market? Have B2B players evolved in their marketplace business models? Is launching a new market observatory worthwhile? The answers...

Case Studies
Webhelp People Analytics

...

×

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the terms and conditions.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp terms and contitions outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies:
Twitter
LinkedIn
Facebook