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An interesting article published in Retail Customer Experience challenges retailers to think like Amazon this Holiday season. Of course, Amazon is one brand that has spent many years redefining how retail works so most executives would love to think like them and Amazon had their best ever sales day last month on Cyber Monday, so what are the recommendations?
These points strike at the heart of what Amazon does well. It’s not just about offering the widest range of products or selling at the lowest possible price. Amazon thinks carefully about their relationship with customers and offers intelligent recommendations and personalised offers.
You can follow this advice and go further. The focus on loyalty is a great idea and can be combined with data analysis to see if you can find trends related to losing customers to rivals. Can you even start predicting which customers will be great for your business and which will be lost? Think carefully about how industry giants manage these customers and replicate what you can. You can achieve a lot just by taking an Amazon approach to handling customers. Let me know what you think by leaving a comment here, or get in touch on LinkedIn.
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