Close

Choose a country

United KingdomEnglish
South AfricaEnglish
IndiaEnglish
InternationalEnglish

Applying Pokémon GO to Retail

Blog
24th March 2017

pokmongo

Last year the game Pokémon GO suddenly exploded across the world and became the latest trend both adults and children needed to explore. The game combined a mix of real and virtual worlds by featuring real landmarks inside the game and using augmented reality (AR) to display characters on a live phone camera feed.

Gamers were enthused for a month or so, before moving on to the next big thing, but it struck me as remarkable. AR has been around for years, but nobody has ever made it work in a mainstream way – the most common alternative uses I can think of are tools like Google Sky, where pointing your phone at the sky allows the user to easily identify the stars and planets in front of the phone.

I do believe that AR is an area that retailers should start exploring more seriously. The global acceptance of Pokémon GO has shown that people don’t care about technological terms like AR – if a tool is useful (or fun), then they will use it. Think about some of the most critical customer experience challenges facing retailers today:

Now imagine this idea. You visit your favourite department store and on entering the store you open an app on your phone. You are probably already logged in and the app knows that you are in-store based on your location.

So now the app can start recording where you go, how long you stay there, are you lingering in particular areas of the store. You can use the app to scan barcodes for more information on products. The app knows your shopping history and can see what you are browsing so it can make recommendations. The app can create time-limited offers and discounts and these can appear in store using AR in just the same way as the characters in Pokémon GO.

The in-store experience could be dramatically improved with this approach and the retailer would have rich data on the customer that can be analysed to help refine future offers and recommendations.

Plus, it’s fun. Pokémon GO proved that the real and virtual world can seamlessly be blended. Imagine how much more fun it would be to see that jacket you have looked at three times suddenly come to life on your screen and say ‘pick me up right now and you can get 30% off the price you see in-store’…

This is just one idea, but I think it would be an interesting approach and draws together several of these retail challenges. What do you think? Leave a comment below or get in touch on LinkedIn and let me know.


Leave a Reply

Your email address will not be published.Required fields are marked *


David Turner
Article by: David Turner

News & Insights

Recommended for you
Solution Designer
Service Provider
Technology Enabler
Blog
Inside Sales – This new generation of B2B salespeople that is changing everything! at last!

The B2B sale has adopted a new model, of American origin. More efficient, it is based on Inside Sellers. Their profile and working methods are presented by Etienne Turion, Webhelp Enterprise CEO. What are the new challenges in the sale of B2B products and services? First of all, a first observation: "cold" contact is largely over in B2B. Call campaigns are no longer launched on...

Whitepaper
AI and Automation: Improving the Customer Experience

This paper has been borne of conversations with experts within Webhelp and beyond and is also the result of a YouGov study of over 2,000 adults in the UK. In this paper we hope to dispel some myths around automation and Artificial Intelligence (AI) and also to outline the most effective ways that...

News
Webhelp Employees Saddle Up For Charity In Virtual Cycle To India

Teams at Webhelp, one of the country’s leading business process outsourcers (BPO), have raised £2,119.96 for ultra-athlete and cystic fibrosis warrior Josh Llewellyn Jones through a virtual cycle from Larbert to Guragon in India. On January 31st 2019 staff from across all the Webhelp UK,...

News
Webhelp and SKY make it a hat trick of awards

London, UK, 30/11/2018 Global customer experience expert, Webhelp, and leading telecommunications provider, Sky, were celebrating again after taking home the award for Best Outsourced Contact Centre at the European Contact Centre and Customer Service Awards, which took place in London on 27th...

Case Studies
Webhelp People Analytics

...

×

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies:
Twitter
LinkedIn
Facebook