Close

Choose a country

United KingdomEnglish
South AfricaEnglish
IndiaEnglish
InternationalEnglish

Should retailers fear AI or is it now essential?

Blog
23rd August 2017

For a long time, I have talked about artificial intelligence as an enabling tool that should help to improve the customer experience. It’s a technology that helps customer service advisors and retail associates do their job better, rather than a tool that removes the need for them to even be part of the customer relationship.

But AI has taken on something of a mythical quality. Leading executives such as Elon Musk of Tesla warn that systems may eventually run out of control and become more intelligent than humans. These warnings have also been echoed by scientists, such as the physicist Stephen Hawking, who once claimed that AI could be the end of mankind as we know it.

But executives in industries like retail don’t need to fear AI. Technology systems at present still focus on specific tasks. Even if they have the ability to learn and improve, a system designed to analyse customer behaviour in a supermarket will not attempt to form a new government!

This interesting article published in Retail Touchpoints analyses some of the areas where retail executives should be exploiting AI systems today:

There is still a lot of noise around the use of AI, but it is a maturing technology that can really help your team interact more effectively with customers. Combined with supply chain management in retail, it can become an essential tool for ensuring that stock levels are always maintained at a level that is just right, rather than too low or high.

What do you think of the potential of AI in customer service? Leave a comment below and let me know, or get in touch on LinkedIn.


Leave a Reply

Your email address will not be published.Required fields are marked *


David Turner
Article by: David Turner

News & Insights

Recommended for you
Solution Designer
Service Provider
Technology Enabler
Blog
How Gen Z will affect the Generation Game

As the Millennials move steadily into their 20s and 30s, their successor Generation Z is emerging as a global consumer force to be reckoned with. In preparation for our forthcoming Generations series Polly Ashdown, Marketing and Communications Director, examines what makes Gen Z so distinctive and how brands can capitalise on the opportunities they provide. Born into the age of the Internet,...

News
Oor Wullie’s Big Bucket Trail | Charity Week

Webhelp is delighted to sponsor Oor Wullie’s Big Bucket Trail 2019, Scotland’s first-ever national public art trail, raising vital funds for children in hospital across Scotland. Each week of the event takes on a different theme, as it is Charity Week, it’s a perfect time to look back at...

News
Groupe Bruxelles Lambert enters into exclusive negotiations for the acquisition of the Webhelp group

GBL announces today it has entered into exclusive negotiations to acquire a majority stake in the Webhelp group, together with its co-founding shareholders, Olivier Duha and Frédéric Jousset, who would retain their role as founding executive directors, and its management team. Founded in 2000,...

Whitepaper
The Hybrid Model

As an international healthcare services organization, Direct Medica develops and implements innovative solutions to reshape the relationships between healthcare professionals, patients, industry players, hospitals and payers. For the past two years, the company has been developing a very...

Case Studies
[Fashion] Fifty Jeans – Launch your brand without cashflow problems!

...

Load more
×

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the cookies policy.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp cookies policy outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies:
Twitter
LinkedIn
Facebook