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Customer Relationship Management

Outbound cold calling is becoming obsolete. Intelligent outbound calling is the future.

Untargeted outbound calling as a tool for generating new business and growing existing business has dramatically declined in popularity as customers begin to see them as intrusive and irrelevant. Often there’s no value to the recipient of the call. But the way that customers communicate their preferences about brands and products has changed. As social […]

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How Outbound Calls can Improve Customer Loyalty

In a recent blog I explored a new approach to outbound calls. By using an intelligence-led analytic approach to outbound calls it should be possible to move the goalposts on what these calls can achieve. Instead of outbound being a sales strategy with a very low likelihood of success, the success rate can be dramatically improved. […]

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Customers Want A Relationship With Your Brand – Not A Discount Voucher

The latest UK Customer Satisfaction Index (UKCSI) published earlier this month shows that after declining for the past couple of years, customer satisfaction has now plateaued. The research shows a very strong link correlation between customer satisfaction, growth, and market share. Customers that score a company 9 or 10 (out of 10) for satisfaction are […]

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Webhelp has acquired Callpex in Turkey and CSM in Switzerland

The Webhelp Group, specialist in Customer Relationship Management solutions and services, has made its first acquisition outside of Europe with Callpex in Turkey. The acquisition of the Swiss company CSM again confirms the Group’s ambition to become the European leader in its sector. These acquisitions allow Webhelp to take a breakthrough step in its international […]

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Webinar: Intelligent outbound calling is the future

Approaching prospects in a manner that they are comfortable with and receptive to isn’t a new concept in face-to-face sales. So why has outbound sales struggled to follow suit? If a brand can use their knowledge of a customer to make contact and offer a product or service that is perceived as useful, then this […]

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