Close

Choose a country

United KingdomEnglish
South AfricaEnglish
IndiaEnglish
InternationalEnglish

Groupon

5000
suppliers in network
1600
retail deals posted every week
500
travel deals posted every week

Client:

A global e-commerce leader that’s reinventing the traditional small business world by helping merchants access more customers and sell more effectively. By leveraging its global relationships and scale, it offers consumers incredible deals on the best stuff to eat, see, do and buy in 48 countries.


Challenge:

To create a single outsourced operation to support supplier management and website administration across EMEA for Groupon Getaways as a proof of concept – and then replicate its success across Groupon’s EMEA sales operations.


Solution:

A consolidated outsourced operation supports Groupon Getaways and retail business across EMEA from a single lower cost nearshore location. It has cut Groupon’s cost per deal by over a third.

“We’re delighted with this partnership and will continue to put our trust in Webhelp as we pursue our business mission. It’s refreshing to work with a team that spots opportunities to evolve our processes, make changes and continuously improve.”

Jonathan Starkings, EMEA Travel Manager, Groupon

The operation:

A nearshore operation in Romania serving the EMEA market:

  • An advisor team of 100 rising to 110 at seasonal peak
  • Managing a network of over 5,000 suppliers
  • Processing an average of 250 supplier invoices a month
  • Posting around 500 travel and 1600 retail deals every week
  • Creating website content in Dutch, English, French, Italian, Spanish, German and Polish

“We have asked the team to focus on Europe’s sunny destinations, such as Greece, Turkey and Croatia. By entrusting Webhelp with directly prospecting potential partners, we hope to offer good travel deals in countries from which Groupon has withdrawn due to its reorganization. I also hope that Webhelp will make it in markets that weren’t profitable to us until recently. If their help makes it possible for us to sufficiently reduce our commercial costs, especially when it comes to approaching smaller hotels in Europe, we will then be able to build up a fantastic base of travel deals to match our own ambition, namely that our customers primarily consult Groupon to discover the best deals available in every destination.”

Jonathan Starkings, EMEA Travel Manager, Groupon


Results:

  • A new outsourced model for Groupon in EMEA and a firm foundation for continuous improvement
  • One third reduction in cost per deal

BUSINESS PROCESS AND CUSTOMER EXPERIENCE OUTSOURCING

Get in touch

News & Insights

Recommended for you
Solution Designer
Service Provider
Technology Enabler
News
Webhelp creates a buzz at Sheffield customer experience centre

Leading business process outsourcer (BPO), Webhelp, has announced a new partnership with Plan Bee Ltd, with the installation of its first ever bee colony at its customer experience centre in Sheffield. The importance of honey bees to food production has come into sharper focus recently, with greater recognition of the vital role that bees play in either pollinating the many vegetables and...

News
Webhelp to sponsor Josh Llewellyn-Jones’ Fitness Feats

    Webhelp UK, one of the country’s leading customer experience and business process outsourcers (BPO), has proudly announced its sponsorship of ultra-athlete and cystic fibrosis warrior Josh Llewellyn-Jones. It will support him through a series of remarkable fitness...

Blog
Tips to optimise your business’ cash flow

Lack of cash: all fashion brands are short of cash at some time or another. This was the reason for organising a workshop entitled: "Cash is king - How to optimise cash flow at each stage of your development". It was suggested by the Fédération Française du Prêt à Porter Féminin (French...

Whitepaper
B2B Marketplaces are blossoming

Following our publication last year of " The Spring of B2B Marketplaces ": it is time to look back and to answer these questions: has there been some movement in the market? Have B2B players evolved in their marketplace business models? Is launching a new market observatory worthwhile? The answers...

Case Studies
Webhelp People Analytics

...

×

Webhelp Cookies Preference Centre

Strictly Necessary Cookies
The website requires the use of cookies for essential functional requirements and these are outlined in the terms and conditions.

Enhanced Functional Cookies
Some features of this website use services provided by third parties websites. These features use cookies to implement their services on this website and may collect data about your visit to help them optimize their functionality. The Webhelp terms and contitions outlines the cookies used by these services.

We have links to social networking such as Twitter, Facebook and LinkedIn.
These websites are third party sites. We do not place cookies on their behalf, and do not have control over the way they collect or use your data.
We encourage you to read more about their policies:
Twitter
LinkedIn
Facebook