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Blog
Digital assistants: more than just a home bot

Artificial intelligence and machine learning opened the doors to a new innovation that promises to make everyday life, whether at home or at work more convenient: digital assistants. Voice activated devices quickly became the new must-have piece of intelligent furnishing in many households. Digital assistants can be used across many other devices, they can assist you even while being on the road...

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Why SEO is fundamental to every business

Few things are more important than SEO when it comes to driving traffic and sales to a website. Search engine optimization not only makes it easy for search engines such as Google to know what your website is about and rank you accordingly, but it forces you to think about the experience that the...

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Target audience definition – who, what, why?

Thanks to the modern digitalisation, the amount of data produced every day is simply incredible. A recent study revealed that, approximately 70.5 million new posts are produced each month equating to about 2.5 quintillion bytes of data a day! (Source: hostingtribunal.com)Many companies believe...

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Sales channel development in B2B

With revenue generation being a top priority for salespeople, companies do their best to account for the working hours their sales teams invest on. Nonetheless, it is sometimes not possible to assign 100% of their working hours to selling simply because they often have other job responsibilities...

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Safeguarding client loyalty and retention

  Everybody likes to be valued and appreciated and the success a company celebrates is also directly linked to its clients. In a B2B business model, clients are after all the reason we are in business. And when they feel valued, they not only become loyal but also use their experience to...

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3 key questions about your marketplace business model

One of the main marketplace elements you should consider is, of course, the business model and profitability. How can I develop my marketplace project into a profitable long-term business? Here are three key questions you should ask yourself to find out. What ratios should I envisage in my business model? By its very nature, and for the sake of profitability, a marketplace should not be managed...

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2019: marketplaces set to take the B2B market by storm

We look back at the B2B marketplace morning discussion to explain the main changes and challenges set to be feature in 2019. “Our starting point was the observation that whereas in 2017 we were at the very beginning of the "B2B marketplace spring", we are now seeing it in full bloom!”...

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Boost your sales efforts through lead scoring

When companies start implementing strategies that focus on attracting leads or customers, the first question that comes to mind is, will we get enough new leads in our funnels? The next step is to evaluate the quality of your lead and this is where lead scoring comes in. So what exactly is...

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