Choose a country

United KingdomEnglish
South AfricaEnglish

[INFOGRAPHIC] Good customer service makes a big difference in retail banking

6th June 2017

Can good customer service determine whether people are happy with banks holding and using their personal data? Can an effective personalisation strategy help to improve customer experience?

Webhelp recently carried out some research on Customer Experience and personalisation within the retail banking Industry. Five hundred UK banking customers were surveyed and we’ve shared the results of this research here in multiple formats.

Our research demonstrates that good customer experience makes people more willing to give banks the personal information they need to create personalised communications. It also shows that the vast majority of people are influenced by personalised offers and communications. Banks that want to explore how to personalise their customer relationship need to consider this seriously – customers will not offer their data if they don’t trust.

And now we have our handy new infographic which explores our findings in a bit more detail.



Leave a Reply

Your email address will not be published.Required fields are marked *

Article by: Webhelp

News & Insights

Recommended for you
Service Provider
Solution Designer
Technology Enabler
Ronald Van schijndel appointed CEO webhelp the Netherlands

Ronald van Schijndel has been appointed as the new CEO of Webhelp the Netherlands. Ronald steps into this role following the unexpected passing of our dear colleague and former CEO Gert-Jan Morsink with whom he’s worked closely on the development and growth of the business since 2012. Thanks to his experience and passion for organizational development Ronald has been a key influence in shaping...

Brits Are Looking Forward to a Traditional Family Christmas

  Electronic devices and computer games don’t make it into top 10 of gifts   With Christmas just days away, the majority of Brits are looking forward to time with friends and family this festive period, according to the latest consumer research from customer experience expert,...

Speech Analytics: Improving the Customer Experience

This week’s #techenabler vlog. Chris Bryson, Global Analytics Director at Webhelp, discusses about the importance of speech analytics in customer experience. Speech analytics delivers rapid insight into a range of improvement opportunities, based on an analysis of a large number of customer...

The Spring of B2B Marketplaces : Modelling the impact of B2B Marketplaces strategies

Following the presentation of The Spring of B2B Marketplaces at the Marketplace Summit by Mirakl, we are pleased to make this fascinating study available to you! This study covers the state of B2B marketplaces today, and is proudly co-created by Roland Berger, Mirakl and Webhelp Payment...

Case Studies
Post Office Limited®