Personalisation – are the under 35s being left out?
Personalisation. It’s a much talked about subject and one of the latest key concepts in retail marketing. So much so that the tendency is to...
When your customer talks, are you listening?
Forget prompted customer feedback – Listening, really listening to the customer means reviewing and interpreting customer interaction, monitoring the wider social world and – most importantly – acting upon the feedback. Operational metrics are fine, but customer insight is the missing link in developing a strong personal connection with the customer and optimising your service infrastructure.
In our latest webinar, Mike Purvis, Chief Engagement Officer at Webhelp UK guides you through the process from challenges in the voice of the customer space, to linking insight and change teams, to measuring the impact of change.
Follow the link below and check it out: