Could Social Media Have Prevented the 2008 Financial Crisis?
In 2017 the vast majority of people use social media in one form or another. Companies are increasingly using what we post and who were are connected...
Approaching prospects in a manner that they are comfortable with and receptive to isn’t a new concept in face-to-face sales. So why has outbound sales struggled to follow suit?
If a brand can use their knowledge of a customer to make contact and offer a product or service that is perceived as useful, then this type of customer experience can create a positive impact. Where a company is seen to offer value, rather than crudely attempting to sell more products, again this can build a relationship, rather than break it down – a common consequence of a traditional outbound cold call.
In our latest webinar Webhelp chief engagement officer, Mike Purvis, discusses these issues along with the shape of next generation Intelligent Outbound contact.