Personalisation – are the under 35s being left out?
Personalisation. It’s a much talked about subject and one of the latest key concepts in retail marketing. So much so that the tendency is to...
Jim Findlay, Business Solutions Consultant at Webhelp UK, discusses Webhelp’s Discovery/ Innovation labs and capabilities in analytics. Jim talks about the company’s methodology and the approach adopted in making the most of the insight process – data collation and generation, analytics, solution design and deployment.