Personalisation – are the under 35s being left out?
Personalisation. It’s a much talked about subject and one of the latest key concepts in retail marketing. So much so that the tendency is to...
Webhelp UK CEO David Turner speaks to Professional Outsourcing magazine about how a shift towards more customer-focussed outsourcing can help transform businesses.
“Today, we live in a more enlightened world. Ninety per cent of organisations now see the drive for customer satisfaction as intrinsic to their strategy and 63% view customer experience as a commercial differentiator. Recognising that customer management operations drive the customer experience, they are looking to outsourced service providers (OSPs) to add value rather than reduce cost.”
Click here to read the rest of David’s article in Professional Outsourcing Magazine’s Thought Leadership section.