Online Shopping Makes UK Consumers Happy
98% said they were satisfied with their most recent purchase 94% said their customer experience was either good or excellent Online...
There is a general consensus that it is beneficial to gain insight into your customersÂ’ thoughts and opinions about your brand and products. This must mean that 100% of organisations are delivering value from their VOC programmes, or does it? Our infographic shows an alarming disparity between the theory and the reality.