Personalisation – are the under 35s being left out?
Personalisation. It’s a much talked about subject and one of the latest key concepts in retail marketing. So much so that the tendency is to...
There is a general consensus that it is beneficial to gain insight into your customersÂ’ thoughts and opinions about your brand and products. This must mean that 100% of organisations are delivering value from their VOC programmes, or does it? Our infographic shows an alarming disparity between the theory and the reality.