The Spring of B2B Marketplaces : Modelling the impact of B2B Marketplaces strategies
Following the presentation of the study : The Spring of B2B Marketplaces at the Marketplace Summit by Mirakl, we are pleased to make it available to...
This week’s #CXO Twitter chat was all about customer segmentation and how traditional methods of lumping cutomers together to form target audiences is no longer the answer. Various industry experts joined in the discussion, debating topics like analytics and real-time market segmentation, customer experience personalisation and privacy issues as well as the role of social media in segmentation. We’ve created an infographic using the questions asked, our tweets and retweets (below). You can also view the entire chat and the input from all participants at IBM’s Big Data hub here