KYC: Compliance and improvement of customer experience
KYC or Know your customer is the name given to the process of verifying the identity of a company's customers. The term is also commonly used to...
The difference between B2B marketing and B2C is significant – with B2B, ongoing communication, engagement and discussion with business buyers is essential. B2B marketing at Webhelp Enterprise focuses on lead generation, relationship building and establishing trust between our clients and their customers. Our role goes beyond sales and into the area of consulting – we provide information and guidance to clients looking to transform their B2B marketing strategies.
Lead generation allows us to source and assess the most promising prospects and make effective use of them. Traditional telemarketing strategies involve taking a large number of unchecked, often unqualified leads and working through them, resulting in high expenditure and a low success rate. Effective lead generation means sourcing interested leads and investing in data cleansing and segmentation to remove inaccurate information and make campaigns more streamlined and effective. The result is a highly targeted collection of leads that are more likely to respond to contact and nurturing, instead of a large pool of useless and ultimately expensive data.
Marketing automation ensures that all marketing contact on behalf of our clients is relevant, effective and targeted at the right people. Using a range of marketing automation and digital intelligence tools, we nurture leads by distributing relevant content via carefully planned email campaigns. We then track prospect activity and score them based on their level of interest. As a prospect’s score increases, they move further along the sales and marketing funnel until it is time for our experts to engage with them.
Marketing automation means our people can focus their energy and expertise on the potential customers who will respond well to it, instead of wasting time and resources on uninterested leads. This approach allows our clients to benefit both financially and in terms of reputation, as they quickly establish themselves as authoritative voices in their field.
Webhelp’s differentiating value proposition lies in data and analytics. Webhelp Enterprise particularly focuses on the applications of analytics in lead generation and prospect sourcing, as well as increasing cross- and upselling. We also boost conversion and turnover rates by mapping customer journeys. With analytics, we can identify problems before they even begin to affect your customers, and address the root causes of obstacles to progress and improvement.