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Voice of the Customer

Whitepaper
13th July 2015

Hearing voices? It’s time to make business sense of voice of the customer.

Analysts are predicting that Voice of the Customer (VOC) – and the analytics technologies that support it – will be at the top of the business pile when it comes to strategic investment over the next five years.

Voice of the Customer programmes are increasingly becoming a strategic asset for the most forward thinking and customer-centric organisations, but many are still limiting themselves to collecting the data. It simply isn’t enough. The success of these programmes is dependent on it being embraced by the whole organisation, and so closing the VOC loop and demonstrating its value to the business is critical to ensure buy-in.

In this white paper we examine the key steps organisations should take to close the VOC loop and ensure the success of their VOC strategies.

Simply fill in your details below and you will get instant access to the free paper.

Number of pages: 15 Date published: 13th July 2015

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