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The outbound telemarketing industry is in the throes of change. With the emergence of regulation and the option for customers to ‘opt out of contact’, the sector needs to sharpen its approach and respect its main asset – the customer – in order to boost and maintain sales.
On the whole, the industry’s response to date has been largely uninspiring. It’s time the sector recognised that every customer record, number and email address is a valued and cherished resource to be treated with respect. If this mindset is adopted, telemarketing companies have a chance to see a dramatic difference in their sales and retention rates.
In this paper we’ll examine responsible approaches to data and look at how intelligent, analytics driven techniques are reviving sales potential.
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