Personalisation – are the under 35s being left out?
Personalisation. It’s a much talked about subject and one of the latest key concepts in retail marketing. So much so that the tendency is to...
Over the last year Chris Wilson, Webhelp UK Environmental Coordinator Falkirk, has been working with the local council to help promote more sustainable means of transport to and from the workplace as part of the ‘Take the right Route’ scheme.
Chris said “Webhelp UK is one of the few organisations that has been pro-active in asking for assistance from a council to help highlight sustainable transport. Cycling Scotland was pleased to recognise Webhelp UK Falkirk as a Cycle Friendly Employer. Ideally, as part of our commitment to reducing our carbon footprint, we want to carry on with this initiative and hopefully roll it out cross-site in the future.
Travel Clinics have been held at the site and a Top Gear style commuter challenge was organised with the help of our Engagement Ambassadors and site lead Gordon McDowall – a keen cycling enthusiast. We are also investigating the possibility of hosting a commuter training course at the Falkirk site which will be run by Cycling Scotland in the near future.”
Cycling Scotland is the national cycle promotion organisation for Scotland, who is working to establish cycling as an acceptable, attractive and practical lifestyle option.