Choose a country

United KingdomEnglish
South AfricaEnglish

Solving for Segmentation on #CXO Twitter Chat

This week’s #CXO Twitter chat was all about customer segmentation and how traditional methods of lumping cutomers together to form target audiences is no longer the answer. Various industry experts joined in the discussion, debating topics like analytics and real-time market segmentation, customer experience personalisation and privacy issues as well as the role of social media in segmentation. We’ve created an infographic using the questions asked, our tweets and retweets (below). You can also view the entire chat and the input from all participants at IBM’s Big Data hub here

Article by: admin

News & Insights

Recommended for you
Service Provider
Solution Designer
Technology Enabler
Brits Are Looking Forward to a Traditional Family Christmas

  Electronic devices and computer games don’t make it into top 10 of gifts   With Christmas just days away, the majority of Brits are looking forward to time with friends and family this festive period, according to the latest consumer research from customer experience expert, Webhelp. An online survey of 500 UK adults revealed that 89% of people are planning to spend time with family...

Three Quarters of Brits Say Brexit Vote Hasn’t Changed Their Attitude to Credit

  Are we ignoring the economic indicators and heading for a debt disaster?   Arguably the most important decision in a generation in the UK, the Brexit vote has dominated political rhetoric and news headlines in recent times, but how much of an impact is it having on our future financial...

The Spring of B2B Marketplaces : Modelling the impact of B2B Marketplaces strategies

Following the presentation of The Spring of B2B Marketplaces at the Marketplace Summit by Mirakl, we are pleased to make this fascinating study available to you! This study covers the state of B2B marketplaces today, and is proudly co-created by Roland Berger, Mirakl and Webhelp Payment...

Are High Street Stores Now The Weakest Link For Retailers?

As I have often detailed here, omnichannel is here to stay. Customer expectations today demand that the experience they have of a brand is just as good online as offline and however they choose to communicate, the service will be great. That’s what customers expect today, but for many brands...

Case Studies
Post Office Limited®