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[INFOGRAPHIC] Journey to a better customer experience

10th November 2015

Customer experience is the single most important metric for many businesses, but few have any real understanding of the way in which their customers interact with them across different channels.

Being able to map the customer journey, based on understanding channel demand and your customers’ preferences, is vital when planning a customer management strategy.

You will see from the results at the bottom of the infographic how much of an impact customer journey mapping and demand爎eduction strategies can have.

Journey to a better customer experience

 

 

 


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